SEO is more than a necessity for online brands and businesses. It should always be a priority, according to a digital marketing speaker Hong Kong. A social media agency Hong Kong noted that SEO increases the chances of visibility among brands and businesses. It can drive website traffic and influence searchers to make a purchase. For a video marketing agency Hong Kong, SEO is a challenging task. Many brands and businesses struggle to determine the best practices to rank on Google and other search engines. Below are 10 common SEO mistakes. Knowing them can help brands and businesses fall into the bait.
Breaking Google’s Terms of Service
Backlinks are important to building a Google network. But along the way, there should be some control. Backlinks should be done properly, that is, referencing the information in the content to the right source. Asking something in return for linking to your content or buying backlinks is a no-no to Google’s terms of services.
Extremely Slow Website
A web page should load completely within 2 to 3 seconds. If it takes time for your site to load, visitors may abandon the website. To avoid it, design your website as simple as possible. Avoid unnecessary tabs and visuals as they can significantly affect the loading time.
Missing Internal Link
Internal links are also important to help search engines better understand your website. That is why failure to use internal links is a major SEO mistake.
Indexing is very important to rank in SEO. That means putting a navigational menu on the homepage to help searchers find different pieces of content easily.
No Keyword Research
Many brands and businesses experiment with randomly created pieces of content, thinking they will get search traffic out of them. That is without doing keyword research. The result is zero traffic for 90.63% of Google pages. Keyword research can help you know what terms your target audiences are searching.
No Matching Search Intent
The goal of every search engine is to give searchers the most relevant results for every query. It means that content should align with the search intent. Search intent can be classified as:
- Commercial – when a searcher looks for something to buy
- Informational – when a searcher wants to learn something
- Transactional – when a searcher is ready to buy a brand, product, or service
Many brands and businesses overlook search intent. Be sure to align your creatives with such elements to rank on search engines.
Not Enough Backlinks
Building backlinks is also an important element in ranking on search engines. Brands and businesses should maintain a good relationship with people, other brands and businesses. That is the main purpose of linking a web page to other websites.
Targeting Too Difficult Keywords
Some keywords are less competitive, making it easier to rank them. Other keywords are too difficult and may require a lot of work to rank on search engines. Start with less competitive keywords. Once the brand or business becomes established online, that is the time to target too difficult keywords.