Category: Mobile Marketing

The 4 Pillars of SEO

The 4 Pillars of SEO

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December 10, 2021

12:40 pm

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Digital Marketing, Mobile Marketing, Social Media Marketing, Video Marketing

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Most brands and businesses today embark on search engine optimization (SEO). It is because statistics have proven that SEO is the magic of digital marketing. According to social media agency Hong Kong, the number one spot on Google garnered the highest CTR at 32%. Today, 76% of modern consumers will be looking for business using search engines.

SEO is no longer applicable to articles and website pages only. Even videos need to use SEO strategies as a video marketing agency Hong Kong noted. Video titles and meta descriptions play a significant role in gaining video views. As such, it is important for brands and businesses to have a basic knowledge about the 4 pillars of SEO.

A GLIMPSE OF SEO

A brand or business literally does not exist if people do not know about them, their products, and services. A digital marketing speaker Hong Kong defines SEO (Search Engine Optimization) as the process of improving your site to increase its visibility on Google, Bing, and other search engines. It makes people discover brands and businesses. 

The better visibility a brand or business has, the better it gets traffic into their websites, and the more chances they have to influence people in buying their products and services. Search engines work like an index to all pages on the Internet. They use crawlers to categorize each page and rank them according to the experience and values they give among searchers. This is where SEO evolves. Brands and businesses try to rank on their own niche and provide solutions to the pain points and problems of their target customers.

WHY DOES SEO MATTER?

SEO matters because it makes sure that your target audience discovers your business. They drive traffic to your social media pages and websites. As they drive traffic, brands and businesses get a better chance of a conversion. They can influence people to follow social media channels and subscribe to newsletters. They can boost sales through limited offers and one-time promo codes. 

Digital marketing today is not just a one-time process. Rather it aims to sustain brands and businesses. With SEO, you get to consistently connect with your customers and prospects. As better buying and customer experience matter in SEO, brands and businesses can build a loyal following that can help them last longer. Brands and businesses that are commonly ranking on Google have a better brand reputation and more followers.

THE 4 PILLARS OF SEO

The 4 pillars of SEO are content, off-site, on-site, and technical elements of a website. 

Content

Content is king for every website. It tells prospects what a brand or business does. It shows how, when, and where they do it. Much more, it relays the message of why does it influence prospects to patronize a brand or business.

SEO dictates that you need to create content that educates and gives value to the audience. To make your brand or business stand out, focus on creating these three types of content:

  • Credibility Content to give prospects a reason to engage in a brand or business.
  • Marketing Content to position a brand or business as an industry expert.
  • Service Content to appeal to the emotion of prospects and customers by showing what you do.

Off-site SEO

Off-site SEO includes external backlinks that can help build the domain authority of a brand or business website. Through content, you can create backlinks from other websites where you have obtained data from research. Below are 4 types of content that can boost off-site SEO:

  • Comprehensive Guides about a certain topic.
  • List Posts on myths, reasons, techniques, tips, or just about anything.
  • Original Research statistics, studies, and surveys. 
  • Visual assets such as diagrams, graphs, images, infographics, etc.

On-site SEO 

On-site SEO means establishing the keywords where a brand or business wants to rank. This is extremely important to build the industry or niche where a brand or business belongs. A website should be optimized according to individual pages and as a whole. To enhance on-site SEO, it is best to focus on the following areas:

  • Craft meta descriptions as if they were ad copies. 
  • Tap into the latest features of SERP to improve CTR.
  • Understand the language of your target audience through keyword research. 
  • Use descriptive and simple URLs.
  • Use keywords naturally within the page title and copy.
  • Use strong CTAs to make it easy for users on what to do next.

Technical SEO 

Technical SEO simply means making a website a joy to navigate among online searchers. It is essential for a brand or business website to crawl and rank on Google and other search engines. To do so:

  • Index pages for a better content hierarchy and search engine return.
  • Optimize your website for mobile use.
  • Speed up page loading.
  • Use CMS and other technology that are search-engine friendly.

Reference: https://blog.red-website-design.co.uk/2021/11/18/seo-4-pillars-2022/

Mobile Marketing

A Guide to Mobile Marketing

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May 18, 2021

2:38 pm

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Digital Marketing, Mobile Marketing, Social Media Marketing

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As you walk on the street, you’ll see a lot of people browsing on their mobile phones while walking. Even when you eat in a restaurant or ride a bus, customers and commuters are busy and engage with smart devices. This is a world’s reality. Today, around 4.8 billion people own a mobile phone. That is 62% of the world’s total population. Therefore, it is safe to say that mobile marketing will continue to stay. As it is the era where people use mobile devices more than ever, brands need to connect with them in a mobile way. Let’s check on this guide to mobile marketing.

What Is Mobile Marketing?

Mobile marketing is a strategy on digital marketing where brands approach their target audiences through ads optimized for mobile devices, smartphones, or tablets. Like desktop advertisements, mobile marketing reaches people via an app, email, search, engines, social media, or on websites. To succeed in mobile marketing, a digital marketing speaker Hong Kong said that brands will need to do the following steps.

  • Create content optimized for mobile devices.
  • Focus on creating effective mobile ads.
  • Use mobile apps and platforms. 

With a larger audience accessing mobile devices today, mobile-friendly content and websites can help brands grow their reach. 

The Concept of Mobile Marketing

It is very obvious that mobile marketing is effective because of the larger number of audiences it reaches. However, certain elements make mobile advertising very engaging. A social media agency Hong Kong notes that the convenience of using mobile phones anytime and anywhere helps brands promote their product and services 24/7. Creating mobile ads is also fairly easy and simple to create. There is no need for a studio setup to curate images and videos. Using a smartphone, brands can click and post content about their products and services. This also makes it quicker for brands to launch a campaign. More brands are now engaging in mobile marketing because they are a cost-effective digital marketing strategy. They don’t need to hire creators and models to craft campaigns and promotions. The ads also have a larger reach because they are location-based and use multilanguage settings. So, there is a higher chance to get your message across to the audience.

There are different ways how brands can use mobile marketing today. The most common techniques are:

  • App-based marketing
  • Augmented and virtual reality
  • In-game mobile marketing
  • Location-based marketing
  • Mobile ads
  • Mobile coupons
  • Mobile payment
  • Mobile search
  • Mobile website
  • QR codes
  • Text promotion (SMS, push notification)

For brands, it is also important to hire a video marketing agency Hong Kong to optimize video ads in mobile marketing. Modern consumers prefer to learn more about products and services by watching short-form video content rather than reading their text descriptions of features and specifications.

The 5 Elements of a Successful Mobile Marketing Strategy

There are 5 building blocks to a successful mobile marketing strategy. These elements include the following:

Consider the User Experience

This is one important element that brands commonly neglect when setting up a mobile marketing strategy. Viewing an ad on the desktop is entirely different when a user views it on a mobile device. Desktops have larger screens than smartphones and tablets. On the other hand, it is much faster viewing an ad over a smartphone than on larger screens. A successful mobile marketing strategy for a brand is to optimize its website to be mobile-friendly. Images and videos should be compressed to make them look better and engaging to mobile users. Brands should see to it that their websites are loading fast as mobile users have a very short attention span.

Customized In-App and Targeting Content

A large percentage of mobile users can access information through mobile apps. These are programs or software that can be downloaded by mobile users for easy access to data they need. Through these apps, brands can create customized ads for their target audiences. They can partner with the program and software developer to launch ads among users with higher buying intent. Such attention-grabbing mobile content can boost brand awareness and conversion. Another way to personalize mobile content is by using CTA. After segmenting their audience base, brands can create a variation of CTAs that fit the interest of a certain group of audiences.

Gather Users’ Feedback and User-Generated Content

Mobile consumers expect 24/7 customer service and instant gratifications. It is thus important for brands to automate their mobile customer service experience. Chatbots can better assist with complaints and queries through the power of artificial intelligence (AI) and machine learning. This technology can make customers feel that they are talking to real human beings. User-generated content is also a powerful way to evoke the customer’s emotions and drive sales. Social media users tend to have a greater connection with other people who experience their pain points. By effectively using a customer’s positive review or testimonial, brands can save on their ad spending with an even higher return on investment (ROI).

Stay Relevant on Trends

Mobile marketing is ever-changing. Brands need to be flexible enough to stay relevant to existing trends. Today, video marketing and voice search are the rising trends in mobile marketing. Because mobile users have busy lifestyles, they prefer voice command searches over texting long keywords. They also love viewing images and watching videos instead of reading articles. For relevant brands, gaming apps can be a great way to mobile marketing. A majority of gamers play games using mobile apps. Tapping into the power of these technologies can engage gamers who are always willing to pay premium content. Mobile push notifications have also seen a 90% open rate. 

This year is the era of mobile marketing. Brands should expect to witness a fast pace of growth among mobile marketers. To keep one’s momentum going on, it is best to stay ahead of the competition.

Reference: https://www.evinex.com/mobile-marketing/

How to Engage Customers Through Mobile Marketing

How to Engage Customers Through Mobile Marketing?

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April 26, 2021

3:47 pm

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Digital Marketing, Mobile Marketing, Social Media Marketing, Video Marketing

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We are in the era of mobile devices. Around 5.22 billion people use smartphones globally. They are overwhelmingly popular for messaging and social media activities. This makes a social media agency Hong Kong very important in mobile marketing. People also use mobile devices to find gossips, news, and trends. Significantly for businesses, it is also where they commonly engage in online shopping. The conversion rates of smartphone shoppers have dramatically increased during the COVID-19 outbreak. With an average time spent of 3 hours and 15 minutes daily, such a conversion rate increased by 22%. Today, a digital marketing speaker Hong Kong always recommends mobile-friendly strategies. Thus, marketers need to know the fundamentals of mobile marketing. All the more, they should also learn how to engage customers through mobile marketing.

WHAT IS MOBILE MARKETING?

Mobile marketing is a digital marketing strategy that focuses on reaching target audiences using smartphones, tablets, and other mobile devices through different channels. These channels include apps, eCommerce, emails, SMS, social media, and websites. Mobile marketing is the key to reach more people as they are spending more time on mobile devices. 

The concept of mobile marketing should revolve around:

  • Analytics to examine and track how much traffic it generates
  • Automation to shift your messages from one channel to another
  • Conveniences of choosing the right audience where to send a brand’s message
  • Cost-effectiveness to significantly reduce advertising cost in exchange for a higher ROI
  • Location-based and multilingual to encourage conversion among local customers
  • Responsiveness for content to display well in any mobile device
  • Simplicity to make it fairly easy to use among the audiences
  • Speed to provide a better mobile experience among users

MOBILE MARKETING STRATEGIES

There are so many strategies you can use for mobile marketing today. Yet, the key is to optimize and use each strategy wisely. Brands must also be practical to know which channels their target audiences spend most of their time. Among the common types of mobile marketing strategies are:

  • App-based marketing
  • In-game mobile marketing
  • Location-based marketing
  • Mobile ads
  • Mobile coupons
  • Mobile payment
  • Mobile search
  • Mobile website
  • QR codes
  • Text promotion (SMS, push notification)
  • Virtual and augmented reality

HOW TO ENGAGE CUSTOMERS THROUGH MOBILE MARKETING

The basic principles of a successful mobile marketing strategy are:

  • The creation of mobile-friendly content
  • Effective engagement strategies for customers using mobile devices
  • Using mobile apps and platforms

To further engage a brand’s customers through mobile marketing, here are some essential steps every marketer needs to do. 

Audience Segmentation and Personalized Targeting

There are thousands of mobile ads that people see daily. So, brands need to segment their target audiences and create personalized mobile ads to increase efficiency by up to 30%. It is important to find time to collect customer feedback through customer support chatbots, ratings, reviews, and surveys. A better way to test the effectiveness of personalized targeting is to do A/B testing experiments. The smartest way is to do these based on what device the target audience is using smartphones, tablets, etc. Audience segmentation and personalized targeting can engage customers through a deeper kind of connection.

Mobile-Optimized Websites

Mobile marketing means considering the mobile users first. So, a mobile-optimized website is important for a brand to offer the best experience to engage customers. The most common strategy to optimize a website for mobile devices is increasing the website loading speed. This can be done by enhancing search functions and removing unnecessary widgets. Another common strategy to increase customer engagement through mobile marketing is the right choice of keywords for each content. Users of mobile devices prefer searching short-form keywords. As such, brands should be familiar with these short keywords commonly used among smartphones, tablets, etc. They should then incorporate this on any advert, email, or message that they create for mobile marketing.

Multi-channel Campaigns

Consumers no longer stay in the same place today. Mobile marketing allows brands to target audiences in different channels, locations, and platforms. Brands should be aware of the differences in time zones among them and their target markets. They should also enhance location-based strategies as it is one unique highlight of mobile marketing. Needless to say, content should be made according to the browsers used by mobile devices. The largest browser categories today are Android and iOS. Plus, each mobile marketing ad should be posted on top social media platforms like Facebook, Instagram, and Twitter to increase visibility. 

Video Content on Mobile Marketing

A video marketing agency Hong Kong noted the importance of using video content in mobile marketing. It is expected to cover around 76% of all mobile traffic by 2025. Even 92% of marketers focus on video as an important part of their marketing strategies. Mobile marketers should aim to create video content designed to target viewers based on demographics. They can likely boost conversion on campaigns streamlined according to age, location, and sex. 

The Bottom Line

With more than 50% of people in the world using mobile devices, mobile marketing is one effective way to reach customers. To further engage them, the personalization of campaigns in mobile marketing is very important. Multi-channel marketing and mobile-friendly experiences can also significantly boost brand conversion and engagement.

References: https://www.evinex.com/mobile-marketing/