40 PPC Tools to Improve Your Online Presence

40 PPC Tools to Improve Your Online Presence

More than half of the world’s population has a social media account, and more than two-thirds owned a mobile device. That is why digital marketing is very important for a brand or business. According to a digital marketing speaker Hong Kong, the COVID-19 pandemic significantly changed consumers’ behaviors. From brick-and-mortar stores, many people prefer shopping in digital shops. It is because they have already experienced the convenience and safety of being able to buy something while in bed, drinking coffee, or watching TV, as a social media agency Hong Kong says. Even a video marketing agency Hong Kong highlights that people normally bought products online after watching a video on Facebook, Instagram, or YouTube.

All these ads that you see on Facebook, Google, Instagram, Twitter, YouTube, etc., are called pay-per-click (PPC). It means brands and businesses pay advertisement feeds for every ad that a user clicks. So, technically, PPC means buying website visits from social media platforms. An effective PPC results in a high return on ad spend (ROAS). Here are its common benefits for brands and businesses:

  • It allows you to run multiple ads and campaigns for a specific keyword.
  • It gives more brand exposure and reaches.
  • It has higher click-through rates, conversions, and sales revenue than other types of ads.
  • It is cost-effective.
  • It provides instant website traffic.

40 PPC TOOLS TO IMPROVE YOUR ONLINE PRESENCE

Ad Creation

  • Canva is a free design tool for creating PPC banners, logos, social media ads, posts, YouTube thumbnails, etc.
  • Creatopy creates a single banner or an entire banner set of different sizes in one go. Its monthly plan starts at $7.
  • Gifntext is a free interface for creating animated text and GIFs.
  • Giphy is a free platform for creating celebrity GIFs, cute pets, funny clips, and memes.
  • Lumen5 decreased the cost per download by 5 times.  It is a drag and drop interface for animated text, image-based videos, and sound effects. Its monthly plan starts at $29.
  • SEMrush Ad Builder helps brands and businesses discover ad copy competitors and ideas for PPC. Its monthly plan starts at $99.
  • Snappa helps you create graphics for your display and social media campaigns. It offers templates for Facebook, Instagram, Pinterest, etc., posting. Its monthly plan starts at $10.

Bid Automation

  • Acquisio is a management platform for Bing Facebook, GDN, Google, and programmatic ads. It also has a local ad tool for local PPC. Its monthly plan starts at $300.
  • Adespresso is a cross-platform ad manager for Facebook, Instagram, and Google. Its monthly plan starts at $69.
  • Adstage is a unified platform for managing Bing, Google, Facebook, Instagram, LinkedIn, Twitter, Yahoo, and YouTube PPC. Its monthly plan starts at $149.
  • Optmyzr is an advanced bid management platform. It helps marketers adjust bids on an hourly basis. Its monthly plan starts at $499.
  • Wordstream Advisor helps brands and businesses analyze their PPC account, automate reporting, and save costs. Its monthly plan starts at $264.

Call Tracking

  • CallRail helps marketers track call analytics, data, and growth for Facebook, Google, and WordPress. Its monthly plan starts at $30.
  • Dialog Tech is a call tracker that can help with attribution, conversions, and more. It can be easily integrated with SalesForce and other CRMs.
  • Infinity has an integrated visitor tracker to see their marketing activities.
  • Invoca is an AI-powered call tracker that can be integrated with Facebook and Google.

Click Fraud Protection

  • Brand Verify offers brand protection for paid searches and web compliance. Its monthly plan starts at $799.
  • ClickCease shields ad campaigns against fraudulent clicks. Its monthly plan starts at $15.
  • PPCprotect is an award-winning SaaS for real-time monitoring to prevent click farms from emptying your budget. Its monthly plan starts at $29.

Initial Audit

  • AdAlisis Performance Analyzer offers a 14-day free trial. Its monthly plans start from $99. It provides a quick overview of your account and analyzes conversion rate, conversion value, cost per action (CPA), and click-through rate (CTR).
  • Wordstream Performance Grader scans Google ads account for free. It analyzes crunch metrics like account activity, ad text, CTR, impression share, negative keywords, quality score, landing page optimization, and long-tail-keyword optimization.

Keyword Research

  • Google Keyword Planner is a free Google tool you cannot skip. With one seed keyword and a specified location, you can search for a lot of term ideas with different CPCs and search volumes.
  • SEMrush Keyword Magic Tool works like Google Keyword Planner. Many brands and businesses use this for SEO. But it offers a lot of valuable data for PPC. SEMrush boasts the largest global keyword database with over 10.6 billion seeds grouped semantically. Its monthly plan starts at $99.
  • SEMrush PPC Keyword Tool allows finding competitors’ keywords, long-tail matches, mixed wordings, and semantically related keywords. It helps marketers clean, cross-group, and group keywords before uploading on Google ads. Its monthly plan starts at $99.

Landing Page Creation

  • Google Sites offers free landing pages integrated with other Google services.
  • Instapage is a message–matched landing page for PPC. Its monthly plan starts at $99.
  • Unbounce is a drag and drops page builder with post-click analytics on A/B tests, experiments, and visitor stats. Its monthly plan starts at $79.
  • Wishpond allows the creation of automation tasks and social pop-ups. Its monthly plan starts at $49.
  • Wix helps personalized landing pages for PPC even without coding experience. It is a freemium app.

Reporting

  • AnyTrack is a seamless tracker for analytics and conversion data on Bing, Facebook, and Google. Its monthly plan starts at $50.
  • OWOX BI is an all-in-one marketing analytics platform that automatically collects and processes all CRM data for PPC. Its monthly plan starts at $42.
  • SunnyReports is an ad manager tool showing clicks, conversions, CTRs, etc., in blocks and diagrams. Its monthly plan starts at $15.
  • Supermetrics collects important reports for Amazon, Facebook, Google, and Twitter ads, etc. Its monthly plan starts at $19.

Shopping Campaign Tools

  • Adaplo is a free scanner for device & location bid modifiers, negative keywords, shopping campaigns, etc.
  • Channable sends products to affiliate networks, price comparison websites, or marketplaces globally. Its monthly plan starts at €29.
  • Datafeedwatch allows merchants to optimize product feeds on shopping channels. Its monthly plan starts at $34.
  • Optymyzr maximizes Bing and Google campaign performances by setting up PLA campaigns faster. Its monthly plan starts at $499.
  • SEMrush PLA Analytics is a shopping performance grader that can help you reverse engineer your competitors. Its monthly plan starts at $99.

Split Testing

  • Optimizely allows 2 versions of the A/B test altogether in real-time to see which ads perform better.
  • Quatrics Ad Testing validates ad concepts by testing them to sample audiences.

Reference: https://www.socialmediatoday.com/news/40-pay-per-click-advertising-tools-to-improve-your-online-presence-infogra/622996/

LinkedIn Post Ideas for Beginners

LinkedIn Post Ideas for Beginners

LinkedIn is the only social network dedicated to professionals. Around 14 years ago, it was a place where companies find employees and job hunters find companies. Today, a digital marketing speaker Hong Kong highlights the importance of LinkedIn to nurture a community and connect to decision-makers to influence sales.

As a social media agency Hong Kong explained, LinkedIn is more important than Facebook for business-to-business (B2B) marketing. It has emerged as an effective lead generation platform. It is also the most popular social media platform among business owners. It is because LinkedIn is the perfect market for thought leadership.

Do you want to grow your business through LinkedIn Marketing? Here are some LinkedIn post ideas for beginners.

A BRIEF OVERVIEW OF LINKEDIN

In 2002, LinkedIn was created in the living room of Reid Hoffman’s home. Reid was a venture capitalist. He teamed up with four other individuals to build the LinkedIn network. These are:

  • Allen Blue, product designer
  • Erik Lee, an engineer
  • Jean-Luc Vaillant, an engineer
  • Konstantin Guericke, a marketing expert

On the 5th of May 2003, the LinkedIn website was launched. By the end of 2003, there were 245 LinkedIn members, all of which are professional connections of the founders. LinkedIn started posting job listings and subscription services in 2005. This is right after exceeding the 1 million membership mark. In 2008, LinkedIn went global with its growth hitting a big milestone of 90 million members in 2010. Microsoft acquired LinkedIn in 2016. After a year, there are a total of 500 million LinkedIn users in 200 countries.

It was in 2013 when LinkedIn allowed ads or sponsored content. The platform acquired Bizo to power ad targeting. Account targeting was launched in 2016, paving the way for lead generation forms in 2017. A video marketing agency Hong Kong noted that video ads were introduced in 2018. They allow marketers more storytelling options on LinkedIn. Today, LinkedIn offers massive opportunities for growing a network, standing at  800 million monthly active users (MAU).

LINKEDIN POST IDEAS FOR BEGINNERS

First, you will need to decide on the categories and topics that you may want to cover. Second, decide on the interval of posting you’ll cover. Unlike other social media pages where you will need to post daily, posting on LinkedIn once or twice a week is much better. Finally, you can create a framework with the posting formula you want to achieve.

Images

Graphics and photos are great ways to stop users from scrolling in their LinkedIn feeds. They are ideal for covering the latest events, promoting products & services, or sharing a picture of your team. When posting images on LinkedIn, it pays to use original visuals.

Native Videos

LinkedIn native videos have proven to significantly boost engagement. Brands and businesses can share clips of up to 10 minutes via Linked for mobile and up to 15 minutes via LinkedIn for desktop. To find the sweet spot, test longer LinkedIn videos over short snippets.

Polls

Brands and businesses can conduct basic market research using LinkedIn polls. The feature also allows them to float an idea or get to know their audiences more. To create a LinkedIn poll, start a post on a LinkedIn business page then, add up to 4 questions plus a time frame. The post can include up to 3,000 characters.

Text Posts

Drive traffic, generate leads, and inspire engagement through text posts. Start with a compelling hook. Make the first 5 lines count as the “See more…” page break appears after the 5 lines of a LinkedIn text post. Through LinkedIn text posts, you can share a cliffhanger, a new solution, an industry secret, etc.

Reference: https://www.socialmediaexaminer.com/11-linkedin-page-post-ideas-for-businesses/

Social Commerce

A Look at Social Commerce in 2022

Nowadays, the world of social commerce is making a buzz. According to a social media agency Hong Kong, it is an integration of social media and eCommerce. Social commerce makes shopping easier among modern consumers. A digital marketing speaker Hong Kong highlights that its power is convenience. Users can complete a purchase without leaving Facebook, Instagram, etc. They can also multi-task shopping and watching a video simultaneously, as a video marketing agency Hong Kong noted. Here’s a look at Social Commerce in 2022!

LATEST SOCIAL COMMERCE STATISTICS

This year, 1 out of 3 Facebook users will make a purchase within the platform. As such, social selling can help establish the dominance of eCommerce. Around 96% of B2C marketers, use Facebook to sell products and services. Around 82% use Instagram, 71% use LinkedIn, 53% use YouTube, and 28% use Pinterest.

Social media has influenced the buying decision of 87% of modern consumers. Clothing accounts for the largest social commerce purchase. 49% of social media users listen to influencers when buying products and services with 70% of them trusting YouTube creators than traditional celebrities.  

In China, social commerce gave the Chinese online market a $315.5 billion revenue in 2021. WeChat mini-programs dominate the game with 3.2 million social commerce programs. Its total number of transactions grew by over 895% last year. As the market booms, 8 out of 10 Chinese participate in social commerce.

A LOOK AT SOCIAL COMMERCE IN 2022

From scrolling to shopping, 76% of social media users admit that social media have influenced their buying decision. Bazaarvoice, a technology platform that focuses on providing smart shopping experiences, recently conducted a survey on how people like to shop via social commerce. The results can help brands, businesses, and marketers adopt a smarter social commerce strategy.

  • 65% of people use social media for shopping inspiration.
  • 61% of people shop when they stumble across something in social media feeds, stories, videos, etc.
  • 60% of people shop from influencer links and recommendations.
  • 60% of people shop from the content posted by brands and businesses that they followed on social media.
  • 55% of people shop from recommendations of colleagues, family, friends, and neighbors.
  • 42% of people use social media to gather information about a brand, business, product, or service.
  • 38% of people actively look for products to shop via social media feeds, stories, etc. 

When it comes to shopping habits, most people use social commerce spontaneously. Facebook, Instagram, Pinterest, TikTok, Twitter, and YouTube users visit the platform for shopping inspiration. As they stumble across a feed, they are influenced to make a purchase, except on YouTube. Shoppers also use these social media platforms to gather information about a brand, business, product, or service. In YouTube, influencer marketing dominates social commerce. While, recommendations from colleagues, family, friends, and neighbors dominated Facebook.

The top social commerce products are:

  • Apparel
  • Beauty
  • Electronics
  • Food & Beverages
  • Health & Wellness
  • Home

While the top shopping trends are:

  • AR & VR
  • Digital Publishing
  • Live stream

PRO-TIPS FOR A SUCCESSFUL SOCIAL COMMERCE STRATEGY

To turn scrolling into shopping, social commerce brands and businesses should rely more on word-of-mouth from daily users. They should continue to test interactive experiences to boost discovery and inspiration among social media users. Social commerce is a fast-moving test-and-learn phase. Thus, it favors brands and businesses that are willing to experiment.

Reference: https://www.bazaarvoice.com/

Idea Pins

Tips for Making Idea Pins

Pinterest is a visual search engine to find ideas and inspiration. From food recipes, home improvement, and styles in fashion, the platform has evolved into an eCommerce hub as a social media agency Hong Kong noted. With billions of pins, pinners will always find new brands, products, and services.

According to a digital marketing speaker Hong Kong, Pinterest now has 431 million monthly active users (MAU).  Around 2 billion searches were made in the platform monthly with 77% of pinners discovering 144 million new product uploads. In September 2020, Pinterest launched idea pins. They are revamped story pins showing on the Pinterest home feed. Below, let us discover some tips for making idea pins.

What Are Idea Pins?

As mentioned, idea pins are revamped story pins. According to a video marketing agency Hong Kong, an idea pin allows brands and businesses to upload up to 20 images, text, and videos. As such, it gives all the information a pinner needs to craft art, make a recipe, or try a creator’s idea. Idea pins also allow shoppable tags for pinners to directly buy a product on the app. With idea pins, pinners can comment, react, or save the pin to a Pinterest board. One cannot save individual pages from idea pins.

Tips for Making Idea Pins

Pinterest encourages creators to put their passion in the front and center of idea pins. The platform note that the best stories do not just tell something. Instead, they show it! So, the goal of an idea pin is to take people on a journey of moving from inspiration to realization. The foundation of a great idea pin is picking a great topic. Pinterest noted that it is easier to create idea pins if you are excited about the topic. Pinterest shared some tips for a creative flowing of idea pins.

Compare

Idea pins can be a great way to shoe pinners different ways to use the same ingredients, products, or objects. They can best be applied on comparing home decoration, recipe hacks, or stylish dressing. A good example of such a creative flow is the “Unconventional Southern Belle” by Shiquita Hyman sharing three ways to style the same vintage two-piece set.

Converse

Converse with pinners by asking for ideas for the next idea pins. Ask your followers or invite an expert to chat with you on air. It can start viewers commenting on their ideas. Do not forget to reply to these comments to thank them. J. Kenji Lopez-Alt, a cooking creator, often collects questions from his followers for his next idea pin.

Give Quick Tips

Giving quick tips is a great strategy for idea pins. If you have any tips that do not need much explaining, you do not need to add text on images and videos. Only a short description will do the trick. Peter Kim noted making a lot of how-to pins. One of his favorite idea pins is how to keep a fish intact. Peter mentioned that pinners have been eating them up.

Instruct

Teach new skills by walking pinners through each step. Product recommendations and tutorials can be great idea pins. At TheKWendyHome, creator Wendy walks pinners through a step-by-step process of building a floating centerpiece. It even includes some décor inspiration.

Showcase

Creating idea pins can be as simple as recording live as you showcase a product or skill. Let pinners enjoy an authentic process without the need for type-up instructions or voiceovers. Wendy Taylor, a health and fitness creator, adopted such an approach by demonstrating core strength exercises.

Tell An Inspiring Story

An anecdote, blooper, or instant memory can shape personal growth. These can also be a strategy on idea pins. Nancy Chen used such an approach by sharing pottery practices. She demonstrates her lessons in chronological order to inspire pinners in improving their pottery skills.

THE BOTTOM LINE

Once you got a topic for your idea pin, do not forget to use Pinterest editing tools. Add fun and personal touch through music, stickers, etc. to draw your audience into it.

Reference: https://business.pinterest.com/en/blog/six-tips-for-making-your-first-idea-pin/

Facebook Organic Marketing in 2022.

Facebook Organic Marketing in 2022

There are two different categories of posts on Facebook. These are organic and paid posts. An organic Facebook post has been put up for free, while a paid Facebook post is put up with some spending to boost its reach. For a social media agency Hong Kong, an organic post commonly shows up on people who already followed a Facebook page, while paid posts show up to new audiences. But both of them can largen the reach of your Facebook page.

A digital marketing speaker Hong Kong highlights the importance of consistently posting on Facebook. It makes you visible to users every day. At the same time, it promotes the retention of your loyal followers. That is why it is important to consistently create organic content for Facebook. They can serve as support to your paid Facebook posts. Below are some tips for successful Facebook organic marketing in 2022!

Continue Posting Engaging Visuals

Visuals are still the most popular Facebook posts. They can be images of generated graphics, product photos, memes, etc. They can liven a text and even have a significant influence on call-to-actions or CTAs. The key is to be strategic when you continue posting engaging visuals on your Facebook organic marketing in 2022. A graphic may convey a story. Or it may represent an idea in a section of your blog or readers to easily skim. Product images can also help highlight the most important or unique feature of an offering.

Continue Posting Facebook Reels

Facebook Reels are a TikTok clone. They are short music clips that can last up to 60 seconds. Reels can be seen on a dedicated Reels tab, the explore tab, and news feeds of both Facebook and Instagram. Through Reels, brands and businesses can take advantage of popular dances and songs on their organic marketing strategy. By relating the brand or business with these trends, they can boost engagement and reach.

Continue Posting Facebook Stories

According to a video marketing agency Hong Kong, the most engaging Facebook organic marketing content in 2022 are still Facebook Stories. These full-screen vertical images and videos can now last p to 60-second. They can be posted within Facebook’s family of apps and shared in multiple channels. If you use Instagram Creator to post stories, you can also use stickers to link them to different websites. See to it that you have at least a story active daily. As such ephemeral content lasts within 24-hour, it is best to post at least 3 stories daily posted one at a time in the morning, noon, and evening. To make it easier, you can schedule stories via the Facebook Business Suite on desktop and mobile.

Take Advantage of Text-Based Posts with Colorful Backgrounds

Recently, Facebook enabled text-based posts with colorful backgrounds. The text caption serves as the post itself, and the background serves as the element of engagement. The background helps the text stand out as a style of Facebook organic marketing in 2022. Text-based posts with colorful backgrounds are a great option to put up quick engagements. A false comment question or fill-in-the-blank can boost comments and interactions. Alternatively, brands and businesses can also use them to highlight Facebook link posts. It is a link with a caption and can drive traffic to specific spots.

Upload Live and Recorded Videos

There are more than 4 billion video views on Facebook daily. It means that the videos can be very powerful in Facebook organic marketing in 2022. A live broadcast can help brands and businesses engage with their customers in real-time. Live shopping has proven to increase revenues and sales. While pre-recorded videos can offer a new perspective to highlight a new product or offering and an upcoming event.

Reference: https://www.socialmediaexaminer.com/facebook-organic-marketing-what-works-in-2022/

The 4 Pillars of SEO

The 4 Pillars of SEO

Most brands and businesses today embark on search engine optimization (SEO). It is because statistics have proven that SEO is the magic of digital marketing. According to social media agency Hong Kong, the number one spot on Google garnered the highest CTR at 32%. Today, 76% of modern consumers will be looking for business using search engines.

SEO is no longer applicable to articles and website pages only. Even videos need to use SEO strategies as a video marketing agency Hong Kong noted. Video titles and meta descriptions play a significant role in gaining video views. As such, it is important for brands and businesses to have a basic knowledge about the 4 pillars of SEO.

A GLIMPSE OF SEO

A brand or business literally does not exist if people do not know about them, their products, and services. A digital marketing speaker Hong Kong defines SEO (Search Engine Optimization) as the process of improving your site to increase its visibility on Google, Bing, and other search engines. It makes people discover brands and businesses. 

The better visibility a brand or business has, the better it gets traffic into their websites, and the more chances they have to influence people in buying their products and services. Search engines work like an index to all pages on the Internet. They use crawlers to categorize each page and rank them according to the experience and values they give among searchers. This is where SEO evolves. Brands and businesses try to rank on their own niche and provide solutions to the pain points and problems of their target customers.

WHY DOES SEO MATTER?

SEO matters because it makes sure that your target audience discovers your business. They drive traffic to your social media pages and websites. As they drive traffic, brands and businesses get a better chance of a conversion. They can influence people to follow social media channels and subscribe to newsletters. They can boost sales through limited offers and one-time promo codes. 

Digital marketing today is not just a one-time process. Rather it aims to sustain brands and businesses. With SEO, you get to consistently connect with your customers and prospects. As better buying and customer experience matter in SEO, brands and businesses can build a loyal following that can help them last longer. Brands and businesses that are commonly ranking on Google have a better brand reputation and more followers.

THE 4 PILLARS OF SEO

The 4 pillars of SEO are content, off-site, on-site, and technical elements of a website. 

Content

Content is king for every website. It tells prospects what a brand or business does. It shows how, when, and where they do it. Much more, it relays the message of why does it influence prospects to patronize a brand or business.

SEO dictates that you need to create content that educates and gives value to the audience. To make your brand or business stand out, focus on creating these three types of content:

  • Credibility Content to give prospects a reason to engage in a brand or business.
  • Marketing Content to position a brand or business as an industry expert.
  • Service Content to appeal to the emotion of prospects and customers by showing what you do.

Off-site SEO

Off-site SEO includes external backlinks that can help build the domain authority of a brand or business website. Through content, you can create backlinks from other websites where you have obtained data from research. Below are 4 types of content that can boost off-site SEO:

  • Comprehensive Guides about a certain topic.
  • List Posts on myths, reasons, techniques, tips, or just about anything.
  • Original Research statistics, studies, and surveys. 
  • Visual assets such as diagrams, graphs, images, infographics, etc.

On-site SEO 

On-site SEO means establishing the keywords where a brand or business wants to rank. This is extremely important to build the industry or niche where a brand or business belongs. A website should be optimized according to individual pages and as a whole. To enhance on-site SEO, it is best to focus on the following areas:

  • Craft meta descriptions as if they were ad copies. 
  • Tap into the latest features of SERP to improve CTR.
  • Understand the language of your target audience through keyword research. 
  • Use descriptive and simple URLs.
  • Use keywords naturally within the page title and copy.
  • Use strong CTAs to make it easy for users on what to do next.

Technical SEO 

Technical SEO simply means making a website a joy to navigate among online searchers. It is essential for a brand or business website to crawl and rank on Google and other search engines. To do so:

  • Index pages for a better content hierarchy and search engine return.
  • Optimize your website for mobile use.
  • Speed up page loading.
  • Use CMS and other technology that are search-engine friendly.

Reference: https://blog.red-website-design.co.uk/2021/11/18/seo-4-pillars-2022/

Common SEO Mistakes That Weaken Google Ranking

Common SEO Mistakes That Weaken Google Ranking

Google is the largest global search engine. It accounts for 70% of desktop traffic. A digital marketing speaker Hong Kong highlights the importance of SEO among brands and businesses. With 360 billion searches on Google every year, SEO results to 67.60% of all the clicks. As such, SEO is more effective than PPC. 

There are millions of websites competing to rank on Google. If you are one of them, have you ever wondered why you don’t rank on the first page? Below are some common SEO mistakes that weaken Google’s ranking.

Domain Does Not Include Keywords

Including target keywords in the website domain of a brand or business gives an edge on Google’s ranking. They act as a match and relevancy signal for Google’s patent. The easiest way to optimize your website using target keywords is by adding them as meta tags on HTML pages. Don’t include irrelevant keywords, as Google may penalize you for doing so. It is also important not to do too much keyword repetition as it will result in keyword stuffing. 

Duplicated Content 

social media agency Hong Kong notes that duplicate content can significantly weaken Google ranking. It is a big red flag to the search engine. All your website content should be accurate and first-hand. Brands and businesses can achieve this by doing thorough research and supporting their content with reputable references. They also need to check the content using plagiarism tools before uploading the content.

High Bounce Rate 

Google’s primary goal is to provide the best results among searchers’ queries. If your website’s bounce rate is too high, it may weaken your Google ranking. It is because Google views your page as not valuable to most users. A video marketing agency Hong Kong sites an example that if an audience clicks a video and leaves it after 1 to 2 seconds, it affects the video ranking. So, the key is to catch the audience’s attention in the first 3 seconds of a digital copy.

Keyword Stuffing

Keywords are vital for Google to know that your content is relevant to a web search. Brands and businesses should include as many relevant keywords to boost ranking. But keyword stuffing weakens Google’s ranking. It means including too many irrelevant keywords to trick the site. The best practice to use keywords and boost ranking is to start with your headline tag and then on the first 100 words of the page.

Non-Optimized Page Image 

Visuals make a page stand out. They can also boost SEO if optimized for a better user experience. As much as possible, brands and businesses should keep images properly sized and simple. A heavy photo with a large file size tends to load slow. It may also result in audiences not grasping the message of the image as well.

Page Loads Too Slow

One factor that prompts users to abandon a site is if the page load too slow. It weakens Google’s ranking as it does not provide a better user experience. Brands and businesses should aim for an average load speed for pages of 3 seconds or less. It is even if the suggested average load speed should be 8.66 seconds. It is because modern consumers have a much shorter attention span. A great way to speed up loading speed is to avoid too many plugins.

Poor Quality Content

Content is king. That is true even on Google ranking. Quality content gives the best solution for the audiences’ pain points and problems. It provides accurate information and valuable insights that can keep online users coming back to your site. Modern consumers are very smart. Within a glance at the content, they will leave the page if it has poor quality. It makes the page invaluable to Google users.

Unsecured Website 

Google always reminds brands and businesses that it favors HTTPS over HTTP. HTTPS websites are HTTP with encryption. Such a site is safer and more secure against hackers. It is because they have an SSL firewall that protects data while in transit. HTTP is a request and response protocol. Although it is most commonly used in data transfer, it does not provide any security features online.

THE BOTTOM LINE

Ranking on Google starts with doing the right thing. Tag your website based on your niche keyword. Publish well-organized and researched content. Make sure that they are valuable to your target audience. It is also important to keep your content, images, and page simple. This is to have a faster loading speed. If you do all of these, you’ll pretty rank on the first page of the largest global search engine – Google!

Reference: https://blog.red-website-design.co.uk/2021/11/04/2022-seo-mistakes/

The Power of UGC

The Power of UGC in Digital Marketing

Throughout the years, user-generated content (UGC) has proven to be a powerful tool in the marketing arsenal. As social media goes mainstream, every people become a marketing advocate. From customers, employees, influencers, and partners, UGC has become more effective than ever. That is why it is vital to explore the power of UGC in digital marketing.

A social media agency Hong Kong highlights that UGC continuously engages modern consumers. They serve as the word of mouth in the digital world. Gone are the days of professional photographers and videographers. With pocket-sized smartphones equipped with high-quality cameras and innovative editing tools, anyone can take a snap on a brand, product, or service they want to explore.

WHAT IS UGC?

A digital marketing speaker Hong Kong defines UGC as any form of content created by people and not brands. They are images, posts, reviews, testimonials, text, or videos published on a social media network or website. They have been around side by side with customer reviews and social networking. It was in 2005 when brands realized the potentials of visual UGC. They were then used as a brand’s earned content and social proof

Here is a great example of UGC from a video marketing agency Hong Kong. You and your family go on a weekend trip and stay at a nice hotel. Enjoying the comfort of the trip, you post multiple pictures and videos of this precious adventure. You tag your Facebook and Instagram friends to show how cool the hotel is. The hotel then finds your content on Facebook and reaches out to you. They ask your permission to share the photos and videos in their corporate channels. Once the hotel uses them for branding, it is called user-generated content.

SOME STATISTICS ABOUT HOW EFFECTIVE UGC IS IN MARKETING

At first, brands and businesses are very cautious in using UGC for digital marketing. It is because the impact of these unpolished content is hard to justify when compared to perfect-looking professional creatives. But as mobile devices evolve, phone cameras get better. These made UGC easily accessible among social media networks. 

Every single day, there are 350 million photos uploaded on Facebook, 95 million photos and videos shared on Instagram, and 500 million tweets posted on Twitter. With billions of posts shared on social media daily, marketers find UGCs as the most authentic and relevant form of content. They present an unprecedented opportunity to usher a new approach of marketing WITH people, instead of marketing TO people. As such consumers now become the world’s greatest content creators. Data shows that UGC is the most influential, memorable, and most trusted type of content. 

UGCs are seen as 3 times more authentic than branded content. Around 60 percent of modern consumers find UGCs authentic, and only 20% favored branded content. Modern consumers trust the recommendations of colleagues, family members, and friends. They trust the endorsement of a real person over what a brand tells about itself. As such, 56% of modern consumers wanted to see more UGCs. 

UGC promotes brand loyalty. When brands published UGCs, the person who created the content felt a sense of importance. Other customers and followers also connect to these types of content deeply. It is because they feel the same emotion as the author or creator of the UGC does. No wonder 92% of consumers trust this media content boosting loyalty among brands. Among millennials, UGC is 35% more memorable among other media types.

UGC also influences buying decisions and improves the conversion rate among brands and businesses. UGC as a social proof turns 79% of modern consumers to buyers of a brand, product, or service. It makes them 9.8 times more effective than influencer marketing. They are also more effective because they cut the campaign budget by 65%

WAYS TO IMPROVE YOUR UGC STRATEGY

Consumers trust other consumers. This principle makes UGC more effective and influential. Here are ways to improve your UGC strategy.

Ask What You Need. The easiest way to get UGCs is to ask your online community about them. You can launch a contest featuring a unique hashtag for the campaign. You can ask questions relevant to your brand. Or you can entice your audience to share their content in exchange for a freebie or reward. These strategies can help stir your customers’ creativity to post UGCs.  

Be Strategic. There are 6 major social media networks where brands and businesses can post UGCs. But they have to be strategic in knowing what to post for each platform.

  • Curated UGC content and images are perfect Facebook posts.
  • High-resolution photos, quotes, and Stories can work well on Instagram. 
  • Job postings, news, and professional content can boost your LinkedIn presence.
  • Step-by-step guides can inspire Pinterest users.
  • UGCs about trends are good conversation starters on Twitter. 

Set Goals and Measure Results. The best way to improve your UGC strategy is to set goals and measure results. The most common goals UGCs typically achieve are awareness and conversions. Define your benchmarks when boosting engagement. Do you aim to increase the number of comments, followers, likes, and shares of the UGC post? Or would you like to boost sales upon using them? Analyze each result after every campaign. Then, learn the lessons to level up your UGC strategy!

Reference: https://stackla.com/resources/blog/what-is-user-generated-content-the-ultimate-guide-to-ugc-marketing/

Must-Have Digital Marketing Tools

List of Must-Have Digital Marketing Tools

The world of digital marketing is a lot different in the past than today. The very first marketing tool is word-of-mouth. A tradesman in history became known through referrals from their clients and the community. Today’s marketing is a blend of strategy and technology. A digital marketing speaker Hong Kong notes that digital marketing has evolved from trade to tech. As such, brands and businesses should have a list of must-have digital marketing tools. 

IMPORTANCE OF DIGITAL MARKETING TOOLS

The marketing strategy of brands and businesses today focuses on online visibility. According to a social media agency Hong Kong, the Internet has significantly changed consumer behaviors. Instead of hopping from one physical store to another, modern consumers would rather search for products and services online. It is the main reason why brands and businesses need digital marketing tools. They need to increase online visibility. They also need to effectively deliver their message to searchers online.

Digital marketing tools are important in promoting products and services among search engines, social media pages, and other online channels. They help connect brands to their target audiences to convert them into customers and loyal followers. They help businesses build a sustainable community of patrons who are continuously making a purchase.

Marketing tools are also important for brands and businesses to know their real-time inventories. As they sync product catalogs across multiple platforms, it will be easier for them to know which commodities are in demand or not. They provide insights on how ads and campaigns help in boosting conversion, especially sales.

Last, marketing tools can help brands and businesses provide continuous support to their existing customer base. Through artificial intelligence (AI) or machine learning, they make it possible to provide 24/7 support.

A LIST OF MUST-HAVE DIGITAL MARKETING TOOLS

If you are looking to improve your online marketing strategy, here is a list of must-have digital marketing tools. 

  • Ahrefs Webmaster Tools. If you want to get more traffic from searches and improve your SEO performance, then Ahrefs Webmaster Tools can help. It is a free yet comprehensive SEO tool. Ahrefs can help you check how your competitors generate backlinks and high-traffic pages. As such you can replicate such a campaign to outcompete them. 
  • Awesome Screenshot and Screen Recorder. It is a free chrome extension used to save screen recordings and screenshots. Using unique shareable links via awesomescreenshot.com, brands and businesses can share images and videos instantly. 
  • Buzzstream. Buzzstream is designed to make email outreach easy.  If you engage in influencer marketing, this digital marketing tool can help you find the biggest influencers in your niche. It is also an effective tool to build communities by getting more coverage, links, and traffic.
  • BuzzSumo. It is a content research tool and, at the same time, an influencer identifier. With BuzzSumo, you can generate new content ideas and high-performing posts. When you are stuck with specific content creation, try its content analyzer and topic explorer to keep your thoughts moving creatively.
  • ConvertKit. When professional bloggers and content marketers create something, make it known with ConvertKit. Run ultra-targeted email campaigns using such a tool. Here, you can easily set up auto-responders and segment subscribers based on categories and interests.
  • CoSchedule. Every marketing team needs to collaborate. CoSchedule makes it easy to do so. This must-have digital marketing tool organizes all marketing activities in one platform. CoSchedule has a simple and uncluttered interface. It makes all your content marketing organized in one place. All team members can sync and view a content calendar to make everything perfect.
  • Feedly. Keep up with topics and trends you care about. Feedly is an app where you can check blogs, news, and trends. It allows feed personalization to keep up with what’s going on without being overwhelmed.
  • Google Analytics. If you need to analyze marketing data to make smarter decisions, Google Analytics can give you complete information. It analyzes and tracks web traffic. By analyzing the who, what, and where of data, it is the most comprehensive free analytics tool.
  • Google Trends. Explore what the world is searching for via Google Trends. It is a free trend search tool that ranks the popularity of terms according to traffic. This must-have digital marketing tool can help brands and businesses know what the online audiences are interested in.
  • HubSpot’s Blog Topic Generator. If you are challenged in coming up with new content ideas, HubSpot’s Blog Topic Generator can think of ideas for you. All you need to do is plug in the keywords and the tool will list shiny content ideas and topics for a year’s worth.
  • KeySearch. KeySearch is keyword research made easy. It helps you find low competition relevant keywords for your blog, niche, or website. It also ranks them based on how many searches each keyword receives monthly.
  • MailChimp. Do you want to build a brand and sell online on one platform? MailChimp integrates marketing and eCommerce tools to help you run your business. It is an all-in-one email marketing platform. It allows brands and businesses to create email templates and manage email lists. With a free-forever option, you can automate your marketing campaign.
  • PiktoChart. Do you love to post social media visuals? With PiktoChart, you don’t need any graphic design skills to create and share engaging visuals for brands and businesses. You can turn any data or text into visual stories using the free library of designs, graphics, infographics, and other templates.
  • Pocket. Save articles, videos, and stories from any app, page, or publication instantly. Pocket is a content discovery tool that functions as a bookmark folder for ideas, inspirations, and reading lists. Save things for later by putting knowledge in your Pocket. 
  • Tailwind. Are you solely responsible for advertising and marketing? With Tailwind, you can instantly have a new team. It is a digital marketing toolkit for Instagram and Pinterest. This must-have digital marketing tool serves as a smart assistant to schedule IG posts and Pinterest pins. It publishes them during the time when it will most likely maximize engagement.
  • Wave Video. A video marketing agency Hong Kong uses Wave Video, the best video hosting, and video maker platform. It is an easy-to-use video creation, editing, and repurposing tool. With Wave’s stock of audio clips, captions, and images, brands and businesses can enhance their videos for promotional ads and social media posting.
  • Yoast SEO Plugin. If you are using WordPress to power your blog site, Yoast SEO Plugin can help you attract more website visitors and increase social media engagement. By entering keywords or key phrases, Yoast SEO Plugin can run a check if your content has enough keywords positioned in the right spots. 

Reference: https://blog.red-website-design.co.uk/2021/08/04/must-have-marketing-tools/