Essential Elements of a Great LinkedIn Post

Essential Elements of a Great LinkedIn Post

There is no doubt that Linked is the largest global network of professionals. A digital marketing speaker Hong Kong notes that no one can undermine the platform being the haven for company decision-makers. Out of 660 million registered users, 90 million of them are senior-level influencers, and 63 million of them are decision-makers.

According to a social media agency Hong Kong, LinkedIn has proven to be an effective lead generation platform. It is 277% more effective in generating leads than Facebook. And here is a piece of surprising news from a video marketing agency Hong Kong. LinkedIn users are 20x more likely to share a video on the platform than any other type of post.

If you are thinking of including LinkedIn in your marketing strategy, you have to start learning the essential elements of a great LinkedIn post.


The top bun of a great LinkedIn post is eye-catching visual content that draws in the readers. Visual storytelling humanizes a LinkedIn brand. That is why images and videos are essential elements of a great LinkedIn post. The key is to keep them professional and straight to the point. LinkedIn can accommodate up to 8 MB of photo files at an aspect ratio of 4:1 and 7680 by 4320 pixels. LinkedIn allows videos up to 3 minutes and 10 seconds in length. The accepted video file formats are ASF MPEG-1, AVC or H264, MKV, MP4, MP4, MPEG-4, VP, VP8, WMV2, and WMV3. While the video resolution accepted is between 256 x 144 pixels to 4096 to 2304 pixels.


An introductory paragraph allows LinkedIn users to excite the readers with what they are about to consume. First impression matters. So, the introduction to a great LinkedIn post should turn heads. Boring introductions put off readers to stop reading the entire content. Here are some ways to craft a compelling introduction:

  • A cliffhanger
  • A controversial teaser
  • A memorable story
  • A question
  • Interesting facts
  • Statistics

Smooth Transitions

Smooth transitions make it easier for readers to digest information on the whole content. It means organizing your content to make the readers better understand them. The best way to do so is to create an outline by dividing the content into headings and paragraphs. Make sure to identify the subject for each paragraph.

Valuable Information

Valuable information is the meat of a great LinkedIn post. Juicy insights, spicy points of view, and valuable information are what the readers crave. Here are some content ideas that can give valuable information to LinkedIn users:

  • Achievements and milestones
  • Adjacent industry content related to a niche
  • Advice, hacks, and tips
  • Long-form content such as case studies, how-to guides, research reports, and whitepapers.
  • Webinars
  • User-generated content

Enticing Call to Action (CTA)

An enticing CTA can help LinkedIn readers easily transition to the buying journey or want more content to keep them a follower of a LinkedIn Page. A CTA on LinkedIn must be clear and concise. It should give them analytical insights. It should guide readers on what to expect next. It should motivate them to go to the next level of the sales funnel. There are five different CTA options available on LinkedIn. These are: 

  • Contact us
  • Learn more
  • Register
  • Sign up
  • Visit website


LinkedIn Post Ideas for Beginners

LinkedIn Post Ideas for Beginners

LinkedIn is the only social network dedicated to professionals. Around 14 years ago, it was a place where companies find employees and job hunters find companies. Today, a digital marketing speaker Hong Kong highlights the importance of LinkedIn to nurture a community and connect to decision-makers to influence sales.

As a social media agency Hong Kong explained, LinkedIn is more important than Facebook for business-to-business (B2B) marketing. It has emerged as an effective lead generation platform. It is also the most popular social media platform among business owners. It is because LinkedIn is the perfect market for thought leadership.

Do you want to grow your business through LinkedIn Marketing? Here are some LinkedIn post ideas for beginners.


In 2002, LinkedIn was created in the living room of Reid Hoffman’s home. Reid was a venture capitalist. He teamed up with four other individuals to build the LinkedIn network. These are:

  • Allen Blue, product designer
  • Erik Lee, an engineer
  • Jean-Luc Vaillant, an engineer
  • Konstantin Guericke, a marketing expert

On the 5th of May 2003, the LinkedIn website was launched. By the end of 2003, there were 245 LinkedIn members, all of which are professional connections of the founders. LinkedIn started posting job listings and subscription services in 2005. This is right after exceeding the 1 million membership mark. In 2008, LinkedIn went global with its growth hitting a big milestone of 90 million members in 2010. Microsoft acquired LinkedIn in 2016. After a year, there are a total of 500 million LinkedIn users in 200 countries.

It was in 2013 when LinkedIn allowed ads or sponsored content. The platform acquired Bizo to power ad targeting. Account targeting was launched in 2016, paving the way for lead generation forms in 2017. A video marketing agency Hong Kong noted that video ads were introduced in 2018. They allow marketers more storytelling options on LinkedIn. Today, LinkedIn offers massive opportunities for growing a network, standing at  800 million monthly active users (MAU).


First, you will need to decide on the categories and topics that you may want to cover. Second, decide on the interval of posting you’ll cover. Unlike other social media pages where you will need to post daily, posting on LinkedIn once or twice a week is much better. Finally, you can create a framework with the posting formula you want to achieve.


Graphics and photos are great ways to stop users from scrolling in their LinkedIn feeds. They are ideal for covering the latest events, promoting products & services, or sharing a picture of your team. When posting images on LinkedIn, it pays to use original visuals.

Native Videos

LinkedIn native videos have proven to significantly boost engagement. Brands and businesses can share clips of up to 10 minutes via Linked for mobile and up to 15 minutes via LinkedIn for desktop. To find the sweet spot, test longer LinkedIn videos over short snippets.


Brands and businesses can conduct basic market research using LinkedIn polls. The feature also allows them to float an idea or get to know their audiences more. To create a LinkedIn poll, start a post on a LinkedIn business page then, add up to 4 questions plus a time frame. The post can include up to 3,000 characters.

Text Posts

Drive traffic, generate leads, and inspire engagement through text posts. Start with a compelling hook. Make the first 5 lines count as the “See more…” page break appears after the 5 lines of a LinkedIn text post. Through LinkedIn text posts, you can share a cliffhanger, a new solution, an industry secret, etc.


LinkedIn Followers

Tips & Tricks to Increase LinkedIn Followers

A unique social media network stands as a de facto platform for most professionals. With its live launch in May 2003, LinkedIn is one of the oldest mainstream platforms. It was founded by Reid Hoffman, an entrepreneur and strategist who has been a board member of eBay, Google, and Paypal. Hoffman earned his bachelor’s degree at Stanford University and his master’s degree at Oxford University. From Oxford, he landed a job as an editor of a gaming company. From there, he founded one of the first social media networks in Silicon Valley called SocialNet in 1997. Such a startup soon failed, but as Hoffman pitched his ideas to network investors, he eventually founded LinkedIn. 

LinkedIn founders were all seasoned executives of reputable companies. This may be the reason why such a social network was designed as a platform for professionals. By 2006, LinkedIn had over 5 million members. This can be accounted for by its shift to paid job ads and subscription options. Today, LinkedIn has 756 million members including 57 million businesses. It has become a very powerful platform in B2B marketing. That is why most LinkedIn Pages aim to increase their LinkedIn followers. Here are some tips and tricks!

Activate Your People

LinkedIn is a platform among professionals. This means that a LinkedIn Page certainly has followers who work for the brand or business. Employees on LinkedIn are the biggest assets of brands and businesses. If they share the same passion as the management, they can invite more followers to a LinkedIn Page. Encourage your employees to keep an up-to-date LinkedIn profile. Invite them to share any new products, developments, or updates. By fostering internal engagement, you can turn your employees on LinkedIn as brand advocates. 

Get the Basics Right

A social media agency Hong Kong notes that the most essential step to having a LinkedIn Page worth following is to update your company page information. Fill in all the elements to complete your page including addresses, contact details, logo, and other organizational info. These pieces of information clearly and quickly convey what your business is all about. It is also important to include pertinent keywords relevant to your business. This is because LinkedIn Pages crawled among search engines and rank higher. Never forget to add a CTA on your LinkedIn Page, newsletters, company websites, and other social media pages. An “Invite to Follow” button can jump many followers aboard your LinkedIn Page. 

Know and Grow Your Audience

There are lots of insights that brands and businesses can look at on LinkedIn Pages. These insights can be accessed through Page Analytics. They are aggregated data about the demographics and traits of your LinkedIn followers. Through Linked Page Analytics, brands and businesses will be able to know their audiences better. As such, they could grow their community of followers through content that interests them. Aligning your content according to the audiences’ interests will result in shares and re-shares. More people will discover your Page and become your followers. For brands and marketers, LinkedIn ads also offer 200 targeting characteristics.

Join Conversations that Matter to Your Brand

The best way to increase LinkedIn followers, according to a digital marketing speaker Hong Kong, is to continuously engage in the platform. Strong communities are not built by one-way dialogs. Instead, they are built by two-way communications. You may want to join existing conversations relevant to your industry. In this way, you can learn and share new ideas that might help you and other LinkedIn users. A simple way to nurture communication in the platform is to use community hashtags. This makes your followers feel valued. Finding popular conversations, events, and trends can also help a Page’s visibility on LinkedIn. By joining them, you can create real-time interactions and engagement.

Publish Thought Leadership Content

The best platform to publish educational content is LinkedIn. It is a thriving community of entrepreneurs, marketers, and leaders who long for knowledge. Around 88% of LinkedIn users who are decision-makers in a business agreed that content plays a crucial role in LinkedIn’s presence. Thought leadership content is relevant and well-researched posts. They display an author’s expertise and experience in a certain industry or niche. A video marketing agency Hong Kong notes that LinkedIn users are more likely to share video posts 20x than other content formats. On the other hand, live streams get 24x more comments and 7x more reactions. To gain insights on resonating topics, LinkedIn users can check its content suggestion features.

The Bottom Line

LinkedIn may not have as many followers as other social media platforms. But by being a unique platform for professionals, it has proven to boost conversion and engagement among brands and businesses. This is why it is important to grow your followers and impact on LinkedIn. Your LinkedIn Page serves as your social homepage that gets discovered by online communities. By investing a little energy and time to update it and interact with your followers, you are sure to grow your Linked community.