Useful Ways To Manage Your Business Accounts On Social Media

Review your social media accounts constantly

 Even if you have everything under control, it is important to review your settings and features regularly. You may need to make changes or additions as your business grows.

This can include changing your privacy settings, creating new profiles, switching from free to paid services, etc.

It is also important to ensure that your online presence is authentic and not over-the-top with the number of followers you have.

You don’t want to seem like someone trying too hard to look popular. As with any tool, people will use it to evaluate your success level or lack thereof.

Social media has become an integral part of our lives, so using it for your business means being conscious of this. Take time to assess how things are going and fix anything that needs fixing!

Pay attention to social media signals

 A growing number of businesses manage their accounts by using so-called social signal tools to monitor and evaluate their performance in terms of likes, comments, shares, and other activity.

Social signals are valuable indicators of how well your business is performing across all of the major social platforms — not just Facebook, but also Twitter, Instagram, and YouTube.

By paying close attention to these social signals, you can identify areas where your business needs help and work on improving its engagement or credibility with this audience.

It’s very common for entrepreneurs to spend time focusing only on what they’re marketing, and less time looking at the numbers and determining whether those numbers are positive or negative. It’s important to look beyond your own impressions of your market acumen and assess the perceptions of others.

These external sources can be even more powerful than personal ones since people who use social media feel a stronger connection to brands that resonate with them.

Tell your clients all the time

 It is very common for business owners to feel nervous or even uncomfortable telling their current customers that they have new services or products.

If you are offering free consultations, why tell people about it? If you are changing your prices, what if some of them can’t afford to stay in business?

By telling your clients all the time, you take the risk of hurting their feelings, but there are ways to do it with caution.

The best way to do this is by using indirect messaging. Rather than saying “x product line is bad because it doesn’t work,” say something like, “I don’t think

Respond to clients and customers immediately

 Sometimes you will need to respond to an unhappy customer or client on one of your accounts. This can be done in person, via phone, chat apps, or through another channel that they have included you with.

Be honest and direct about what happened and why it is important to manage their expectations and how these things happen all the time.

Doesn’t always go well but by being upfront and clear – sometimes it does!

This will help them feel more able to deal with you and move onto better things. Plus, you’ll win some respect for your honesty and communication skills.

It also helps to understand where this comes from.

Many times, business owners start thinking about improving their business and marketing strategies at the end of the day.

That doesn’t necessarily mean work hours before bedtime!

But if you’re in the middle of something else when someone calls or messages you, it’s good to take a break and review the situation later. It’ll give you time to reflect and address the concerns properly.

Do not share your bank account information

 It is very common for business owners to offer their customers online payment options through social media sites. However, sharing your banking info like your login credentials and routing numbers is never okay.

If you are offering such services as Paypal or Credit Card accounts, it is totally acceptable to add this detail to your profile. But do not include your banking info unless you have verified that you own the payed service!

By including too much personal information, people can access your accounts without your permission. This is why we do not give out our financial information in the first place – because of things like this!

Create a personal website

 Even if you already have an existing website, it is time to start updating your online presence.

This means creating a personal website or starting from scratch with a free platform like WordPress or Shopify.

Your personal website can be anything – you’re not supposed to look professional while sleeping!

It does not need to include your full business profile as long as it is clear and identifiable. It should however contain at least a link to your social media accounts so people can connect.

You can also add pictures, videos and other content here that are related to your business but that appeal to yourself (or perhaps something funny).

This will help set your site apart and make it more interesting to read. If you want, you can even write some small notes about yourself or what you like and how you grew up.

It is totally fine to share things such as vacation photos or events, etc. That is why social networking sites exist – to let others get inspired by you and what you do.

Link your social media accounts together

 It is very common to use all sorts of apps to manage your business, but some offer less functionality than others. What many don’t realize is that not all of these apps connect with each other, making it difficult to access everything you want or need quickly.

There are several ways to link your online accounts so that they work seamlessly with one another. Some of the most popular connections include linking your Facebook account to both Google and Gmail, linking Instagram to Twitter, and linking your email service to Microsoft Office.

By linking your various accounts, you can easily access and share information from any app by using their own login credentials. This way, you don’t have to create an account in each separate app!

Google+ is now defunct, which means you will probably lose this opportunity to connect. However, you can still easily link your LinkedIn, Facebook, and Gmail accounts to make sure all of your personal information is protected.

Social Commerce

A Look at Social Commerce in 2022

Nowadays, the world of social commerce is making a buzz. According to a social media agency Hong Kong, it is an integration of social media and eCommerce. Social commerce makes shopping easier among modern consumers. A digital marketing speaker Hong Kong highlights that its power is convenience. Users can complete a purchase without leaving Facebook, Instagram, etc. They can also multi-task shopping and watching a video simultaneously, as a video marketing agency Hong Kong noted. Here’s a look at Social Commerce in 2022!


This year, 1 out of 3 Facebook users will make a purchase within the platform. As such, social selling can help establish the dominance of eCommerce. Around 96% of B2C marketers, use Facebook to sell products and services. Around 82% use Instagram, 71% use LinkedIn, 53% use YouTube, and 28% use Pinterest.

Social media has influenced the buying decision of 87% of modern consumers. Clothing accounts for the largest social commerce purchase. 49% of social media users listen to influencers when buying products and services with 70% of them trusting YouTube creators than traditional celebrities.  

In China, social commerce gave the Chinese online market a $315.5 billion revenue in 2021. WeChat mini-programs dominate the game with 3.2 million social commerce programs. Its total number of transactions grew by over 895% last year. As the market booms, 8 out of 10 Chinese participate in social commerce.


From scrolling to shopping, 76% of social media users admit that social media have influenced their buying decision. Bazaarvoice, a technology platform that focuses on providing smart shopping experiences, recently conducted a survey on how people like to shop via social commerce. The results can help brands, businesses, and marketers adopt a smarter social commerce strategy.

  • 65% of people use social media for shopping inspiration.
  • 61% of people shop when they stumble across something in social media feeds, stories, videos, etc.
  • 60% of people shop from influencer links and recommendations.
  • 60% of people shop from the content posted by brands and businesses that they followed on social media.
  • 55% of people shop from recommendations of colleagues, family, friends, and neighbors.
  • 42% of people use social media to gather information about a brand, business, product, or service.
  • 38% of people actively look for products to shop via social media feeds, stories, etc. 

When it comes to shopping habits, most people use social commerce spontaneously. Facebook, Instagram, Pinterest, TikTok, Twitter, and YouTube users visit the platform for shopping inspiration. As they stumble across a feed, they are influenced to make a purchase, except on YouTube. Shoppers also use these social media platforms to gather information about a brand, business, product, or service. In YouTube, influencer marketing dominates social commerce. While, recommendations from colleagues, family, friends, and neighbors dominated Facebook.

The top social commerce products are:

  • Apparel
  • Beauty
  • Electronics
  • Food & Beverages
  • Health & Wellness
  • Home

While the top shopping trends are:

  • AR & VR
  • Digital Publishing
  • Live stream


To turn scrolling into shopping, social commerce brands and businesses should rely more on word-of-mouth from daily users. They should continue to test interactive experiences to boost discovery and inspiration among social media users. Social commerce is a fast-moving test-and-learn phase. Thus, it favors brands and businesses that are willing to experiment.


Twitter Spaces

Getting Started with Twitter Spaces

In the fall of 2019, Paul Davison and Rohan Seth created “Talkshow.” It was an app designed for listening to podcasts. In February 2020, the app was rebranded as Clubhouse, a drop-in, and invite-only audio chat app. It was specifically redesigned for 2 types of people – talkers and listeners. When the COVID-19 pandemic heightened in March 2020, Clubhouse became a hit in the US. This prompted other social media networks to clone the app. 

As a Clubhouse clone, Twitter created Spaces. They are live audio rooms for the Twitter nation. The platform began testing these audio rooms way back in November 2020. The feature was globally launched last May. Since then, the platform continues to innovate to enhance Spaces and outcompete the Clubhouse app. A digital marketing speaker Hong Kong is confident that Twitter Spaces will be the leader of audio marketing moving forward. With 199 million daily active users of Twitter, and the platform’s modern technology, Spaces will surely go a long, long way. 


Twitter Spaces are live audio rooms that can accommodate up to 11 participants, including the host. They are available both for Android and iOS users. There are two ways for Twitter users to host or start a Space or audio room. First, you can long-press the tweet composer on your home page and choose the Spaces icon. The icon shows multiple circles forming a diamond shape. Second, users can tap their profile image on Fleets and move far-right to tap Spaces.

A social media agency Hong Kong notes that Twitter Spaces are public. This means anyone who has a Twitter account can join. A Twitter Space host can invite users through a unique link that he or she could send as a direct message (DM), share via email, chat, or on other social media platforms. The Space host can also tweet a Space on his or her profile. The Space host can also customize the name of the Space or audio room. Once a Space room is in progress, a bubble on the Fleets of a Twitter profile will be visible for both the hosts and listeners.  

Twitter users can also schedule Spaces for later. After tapping the Spaces icon, just select “schedule for later.” A host can then set the date and time when he or she would like to go live. At the chosen date and time, just click the microphone button to start the Space audio room. The listeners’ microphones are automatically muted. Listeners who want to speak can send a request by tapping the “request” button under the microphone icon. The host can decline or grant access to such a request. The host is also capable of inviting listeners to speak as co-hosts.


Modern consumers are also tapping into the power of audio listening like radios a few decades ago.  They listen to podcasts for inspiration and to learn new skills. For a more private connection, they tend to use audio rooms instead of video calls. 

Twitter Spaces are new ways for marketers to fill up their content marketing calendar. Twitter Spaces is a free tool that marketers can use to establish a dynamic presence with the Twitter nation. Using the power of the human voice, they can authentically connect to their target audience. 

Twitter brands hosting audio Spaces can educate their audiences to highlight the important features of their products and services. Spaces work both for Android and iOS users. As such, Spaces can boost both a brand’s reach and revenue.

Twitter Spaces can also boost engagement among brands. They use captions making them accessible to users. They also allow reactions for listeners to actively engage within the conversation.


Emoji Reactions

Twitter Spaces allow emoji reactions while the conversation is ongoing. This is to make it easier for the listeners to actively engage in the conversation and express their emotions. They can react in real-time by highlighting an emoji. This emoji will come up on their profile photo within the Space audio room. The Clubhouse app also doesn’t have such graphics reactions within an audio room. To react within Clubhouse audio rooms, a listener needs to flash the microphone to request permission to speak. This is the only way that listeners can reply to what the speaker is saying.

Membership Option

Unlike Clubhouse, Twitter Spaces is not an invite-only membership. Any Twitter account with at least 600 followers can launch a Space audio room. If an account has less than 600 followers, you can send a request to the Twitter help center on how you can access Spaces. As such, Twitter Spaces is technically open to the 330 million members of the Twitter nation.

Pinned Tweets

While a Twitter Space audio room is in progress, hosts can pin content on top of the room. To pin a tweet, go to the tweet composer while hosting a live Space audio room and add content. Such pinned tweets are highlighted for other speakers and listeners to see. They can engage with, follow, or share these pinned tweets. Spaces hosts can also add multiple pinned tweets to serve as a presentation right inside Spaces. The Clubhouse app only focuses and doesn’t have such text or visual components. This is one advantage of Twitter Spaces over them.

Rename Audio Rooms

Twitter Spaces allow flexibility in changing the name of audio rooms and deleting pinned tweets as needed. This can let potential listeners know the topics of the conversations. Especially during long conversations when the Spaces topics change from time to time, hosts can change the Spaces’ name as needed. The Clubhouse app focuses on short audio discussions. As such, they don’t have a function of changing the audio room’s name as the conversation started. They can only put a name on the room before the audio discussion progresses. 

Twitter Spaces has been a major competitor of the Clubhouse app. It has even slowed down the popularity of the latter. With Twitter being an established social media network, it will surely find ways to make Spaces a great marketing option.