There is no doubt that Linked is the largest global network of professionals. A digital marketing speaker Hong Kong notes that no one can undermine the platform being the haven for company decision-makers. Out of 660 million registered users, 90 million of them are senior-level influencers, and 63 million of them are decision-makers.
According to a social media agency Hong Kong, LinkedIn has proven to be an effective lead generation platform. It is 277% more effective in generating leads than Facebook. And here is a piece of surprising news from a video marketing agency Hong Kong. LinkedIn users are 20x more likely to share a video on the platform than any other type of post.
If you are thinking of including LinkedIn in your marketing strategy, you have to start learning the essential elements of a great LinkedIn post.
The top bun of a great LinkedIn post is eye-catching visual content that draws in the readers. Visual storytelling humanizes a LinkedIn brand. That is why images and videos are essential elements of a great LinkedIn post. The key is to keep them professional and straight to the point. LinkedIn can accommodate up to 8 MB of photo files at an aspect ratio of 4:1 and 7680 by 4320 pixels. LinkedIn allows videos up to 3 minutes and 10 seconds in length. The accepted video file formats are ASF MPEG-1, AVC or H264, MKV, MP4, MP4, MPEG-4, VP, VP8, WMV2, and WMV3. While the video resolution accepted is between 256 x 144 pixels to 4096 to 2304 pixels.
An introductory paragraph allows LinkedIn users to excite the readers with what they are about to consume. First impression matters. So, the introduction to a great LinkedIn post should turn heads. Boring introductions put off readers to stop reading the entire content. Here are some ways to craft a compelling introduction:
- A cliffhanger
- A controversial teaser
- A memorable story
- A question
- Interesting facts
Smooth transitions make it easier for readers to digest information on the whole content. It means organizing your content to make the readers better understand them. The best way to do so is to create an outline by dividing the content into headings and paragraphs. Make sure to identify the subject for each paragraph.
Valuable information is the meat of a great LinkedIn post. Juicy insights, spicy points of view, and valuable information are what the readers crave. Here are some content ideas that can give valuable information to LinkedIn users:
- Achievements and milestones
- Adjacent industry content related to a niche
- Advice, hacks, and tips
- Long-form content such as case studies, how-to guides, research reports, and whitepapers.
- User-generated content
Enticing Call to Action (CTA)
An enticing CTA can help LinkedIn readers easily transition to the buying journey or want more content to keep them a follower of a LinkedIn Page. A CTA on LinkedIn must be clear and concise. It should give them analytical insights. It should guide readers on what to expect next. It should motivate them to go to the next level of the sales funnel. There are five different CTA options available on LinkedIn. These are:
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