10 Common SEO Mistakes

8 Common SEO Mistakes

SEO is more than a necessity for online brands and businesses. It should always be a priority, according to a digital marketing speaker Hong Kong. A social media agency Hong Kong noted that SEO increases the chances of visibility among brands and businesses. It can drive website traffic and influence searchers to make a purchase. For a video marketing agency Hong Kong, SEO is a challenging task. Many brands and businesses struggle to determine the best practices to rank on Google and other search engines. Below are 10 common SEO mistakes. Knowing them can help brands and businesses fall into the bait.

Breaking Google’s Terms of Service

Backlinks are important to building a Google network. But along the way, there should be some control. Backlinks should be done properly, that is, referencing the information in the content to the right source. Asking something in return for linking to your content or buying backlinks is a no-no to Google’s terms of services.

Extremely Slow Website

A web page should load completely within 2 to 3 seconds. If it takes time for your site to load, visitors may abandon the website. To avoid it, design your website as simple as possible. Avoid unnecessary tabs and visuals as they can significantly affect the loading time.

Missing Internal Link

Internal links are also important to help search engines better understand your website. That is why failure to use internal links is a major SEO mistake.

No Indexing

Indexing is very important to rank in SEO. That means putting a navigational menu on the homepage to help searchers find different pieces of content easily.

No Keyword Research

Many brands and businesses experiment with randomly created pieces of content, thinking they will get search traffic out of them. That is without doing keyword research. The result is zero traffic for 90.63% of Google pages. Keyword research can help you know what terms your target audiences are searching.

No Matching Search Intent

The goal of every search engine is to give searchers the most relevant results for every query. It means that content should align with the search intent. Search intent can be classified as:

  • Commercial – when a searcher looks for something to buy
  • Informational – when a searcher wants to learn something
  • Transactional – when a searcher is ready to buy a brand, product, or service

Many brands and businesses overlook search intent. Be sure to align your creatives with such elements to rank on search engines.

Not Enough Backlinks

Building backlinks is also an important element in ranking on search engines. Brands and businesses should maintain a good relationship with people, other brands and businesses. That is the main purpose of linking a web page to other websites.

Targeting Too Difficult Keywords

Some keywords are less competitive, making it easier to rank them. Other keywords are too difficult and may require a lot of work to rank on search engines. Start with less competitive keywords. Once the brand or business becomes established online, that is the time to target too difficult keywords.

Reference:https://blog.red-website-design.co.uk/2022/06/16/seo-mistakes-damaging-website/

3 Content Categories of the Conversion Funnel

3 Content Categories of the Conversion Funnel

According to a digital marketing speaker Hong Kong, modern consumers are getting wiser. They can spot a sales pitch even miles away. That is why a social media agency Hong Kong notes the importance of being creative in curating content. Even a video marketing agency Hong Kong knows that being too salesy is not a thing of today. With 67% of modern consumers saying that content marketing is helpful to them, there is still 33% that struggle to accept content marketing. As such, marketers need to be aware of the three content categories of the conversion funnel.

There are three content categories of the conversion funnel. These are TOFU (Top of Funnel), MOFU (Middle of Funnel), and BOFU (Bottom of Funnel). They are also the three essential concepts of inbound marketing. Brands and businesses need to know what each category means and how to use them in ads and campaigns. It is to offer the right content at the right time, based on which funnel the target audiences belong.

TOFU (Top of Funnel)

TOFU is the first moment of contact. It involves raising brand awareness and generating customer engagement. There is a high volume of leads not familiar with the brand or business. They are the target audience of TOFU content. These consumers know what they need and are searching for the answers.

These types of content do not pressure customers to make a purchase. Instead, it focuses on showing the product or service as the best solution to their problems. TOFU content should be easily digestible and informative. It aims to position the brand or business as a market leader in an industry or niche.

The best examples of TOFU content are:

  • Blogs
  • Checklist
  • eBooks
  • How-To
  • Infographics
  • Lists
  • Tutorials
  • White Papers

MOFU (Middle of Funnel)

Brands and businesses can start positioning themselves as a market leader in MOFU content. It is a more complicated content category because it is a mix of promoting brand awareness and influencing the buying decision. The content may include a more in-depth product or service information and targeted offers at this stage. It nurtures leads to choose a brand or business over the competitors.

The best examples of MOFU content are:

  • Comparison Charts
  • Detailed Guides
  • Expert’s Interviews
  • FAQs
  • Testimonials
  • Video Demos
  • Webinars

BOFU (Bottom of Funnel)

BOFU is the content category to seal the deal. Marketers can include sales content in the closing stage of the sales journey. Brands and businesses can start crossing the line to show how great an offering is. They should help the consumers realize that they are the right solution to the consumer’s problems.

The best examples of BOFU content are:

  • Case Studies
  • Catalogs
  • Consultations
  • Discounts & Offers
  • Free Trials
  • Highly Specialized Services
  • Live Demonstrations
  • Product Ads
  • Product Walk-Through Videos

THE BOTTOM LINE

Include TOFU, MOFU, and BOFU in every digital marketing strategy. TOFU may work well in display advertising, native campaigns, and social media video marketing. MOFU may work well in email campaigns, retargeting, and social media ads. BOFU may work well in nurturing online communities, search engine marketing, and social media ads.

Reference: https://www.cyberclick.net/numericalblogen/the-conversion-funnel-what-are-the-mofu-bofu-and-tofu

40 PPC Tools to Improve Your Online Presence

40 PPC Tools to Improve Your Online Presence

More than half of the world’s population has a social media account, and more than two-thirds owned a mobile device. That is why digital marketing is very important for a brand or business. According to a digital marketing speaker Hong Kong, the COVID-19 pandemic significantly changed consumers’ behaviors. From brick-and-mortar stores, many people prefer shopping in digital shops. It is because they have already experienced the convenience and safety of being able to buy something while in bed, drinking coffee, or watching TV, as a social media agency Hong Kong says. Even a video marketing agency Hong Kong highlights that people normally bought products online after watching a video on Facebook, Instagram, or YouTube.

All these ads that you see on Facebook, Google, Instagram, Twitter, YouTube, etc., are called pay-per-click (PPC). It means brands and businesses pay advertisement feeds for every ad that a user clicks. So, technically, PPC means buying website visits from social media platforms. An effective PPC results in a high return on ad spend (ROAS). Here are its common benefits for brands and businesses:

  • It allows you to run multiple ads and campaigns for a specific keyword.
  • It gives more brand exposure and reaches.
  • It has higher click-through rates, conversions, and sales revenue than other types of ads.
  • It is cost-effective.
  • It provides instant website traffic.

40 PPC TOOLS TO IMPROVE YOUR ONLINE PRESENCE

Ad Creation

  • Canva is a free design tool for creating PPC banners, logos, social media ads, posts, YouTube thumbnails, etc.
  • Creatopy creates a single banner or an entire banner set of different sizes in one go. Its monthly plan starts at $7.
  • Gifntext is a free interface for creating animated text and GIFs.
  • Giphy is a free platform for creating celebrity GIFs, cute pets, funny clips, and memes.
  • Lumen5 decreased the cost per download by 5 times.  It is a drag and drop interface for animated text, image-based videos, and sound effects. Its monthly plan starts at $29.
  • SEMrush Ad Builder helps brands and businesses discover ad copy competitors and ideas for PPC. Its monthly plan starts at $99.
  • Snappa helps you create graphics for your display and social media campaigns. It offers templates for Facebook, Instagram, Pinterest, etc., posting. Its monthly plan starts at $10.

Bid Automation

  • Acquisio is a management platform for Bing Facebook, GDN, Google, and programmatic ads. It also has a local ad tool for local PPC. Its monthly plan starts at $300.
  • Adespresso is a cross-platform ad manager for Facebook, Instagram, and Google. Its monthly plan starts at $69.
  • Adstage is a unified platform for managing Bing, Google, Facebook, Instagram, LinkedIn, Twitter, Yahoo, and YouTube PPC. Its monthly plan starts at $149.
  • Optmyzr is an advanced bid management platform. It helps marketers adjust bids on an hourly basis. Its monthly plan starts at $499.
  • Wordstream Advisor helps brands and businesses analyze their PPC account, automate reporting, and save costs. Its monthly plan starts at $264.

Call Tracking

  • CallRail helps marketers track call analytics, data, and growth for Facebook, Google, and WordPress. Its monthly plan starts at $30.
  • Dialog Tech is a call tracker that can help with attribution, conversions, and more. It can be easily integrated with SalesForce and other CRMs.
  • Infinity has an integrated visitor tracker to see their marketing activities.
  • Invoca is an AI-powered call tracker that can be integrated with Facebook and Google.

Click Fraud Protection

  • Brand Verify offers brand protection for paid searches and web compliance. Its monthly plan starts at $799.
  • ClickCease shields ad campaigns against fraudulent clicks. Its monthly plan starts at $15.
  • PPCprotect is an award-winning SaaS for real-time monitoring to prevent click farms from emptying your budget. Its monthly plan starts at $29.

Initial Audit

  • AdAlisis Performance Analyzer offers a 14-day free trial. Its monthly plans start from $99. It provides a quick overview of your account and analyzes conversion rate, conversion value, cost per action (CPA), and click-through rate (CTR).
  • Wordstream Performance Grader scans Google ads account for free. It analyzes crunch metrics like account activity, ad text, CTR, impression share, negative keywords, quality score, landing page optimization, and long-tail-keyword optimization.

Keyword Research

  • Google Keyword Planner is a free Google tool you cannot skip. With one seed keyword and a specified location, you can search for a lot of term ideas with different CPCs and search volumes.
  • SEMrush Keyword Magic Tool works like Google Keyword Planner. Many brands and businesses use this for SEO. But it offers a lot of valuable data for PPC. SEMrush boasts the largest global keyword database with over 10.6 billion seeds grouped semantically. Its monthly plan starts at $99.
  • SEMrush PPC Keyword Tool allows finding competitors’ keywords, long-tail matches, mixed wordings, and semantically related keywords. It helps marketers clean, cross-group, and group keywords before uploading on Google ads. Its monthly plan starts at $99.

Landing Page Creation

  • Google Sites offers free landing pages integrated with other Google services.
  • Instapage is a message–matched landing page for PPC. Its monthly plan starts at $99.
  • Unbounce is a drag and drops page builder with post-click analytics on A/B tests, experiments, and visitor stats. Its monthly plan starts at $79.
  • Wishpond allows the creation of automation tasks and social pop-ups. Its monthly plan starts at $49.
  • Wix helps personalized landing pages for PPC even without coding experience. It is a freemium app.

Reporting

  • AnyTrack is a seamless tracker for analytics and conversion data on Bing, Facebook, and Google. Its monthly plan starts at $50.
  • OWOX BI is an all-in-one marketing analytics platform that automatically collects and processes all CRM data for PPC. Its monthly plan starts at $42.
  • SunnyReports is an ad manager tool showing clicks, conversions, CTRs, etc., in blocks and diagrams. Its monthly plan starts at $15.
  • Supermetrics collects important reports for Amazon, Facebook, Google, and Twitter ads, etc. Its monthly plan starts at $19.

Shopping Campaign Tools

  • Adaplo is a free scanner for device & location bid modifiers, negative keywords, shopping campaigns, etc.
  • Channable sends products to affiliate networks, price comparison websites, or marketplaces globally. Its monthly plan starts at €29.
  • Datafeedwatch allows merchants to optimize product feeds on shopping channels. Its monthly plan starts at $34.
  • Optymyzr maximizes Bing and Google campaign performances by setting up PLA campaigns faster. Its monthly plan starts at $499.
  • SEMrush PLA Analytics is a shopping performance grader that can help you reverse engineer your competitors. Its monthly plan starts at $99.

Split Testing

  • Optimizely allows 2 versions of the A/B test altogether in real-time to see which ads perform better.
  • Quatrics Ad Testing validates ad concepts by testing them to sample audiences.

Reference: https://www.socialmediatoday.com/news/40-pay-per-click-advertising-tools-to-improve-your-online-presence-infogra/622996/

Essential Elements of a Great LinkedIn Post

Essential Elements of a Great LinkedIn Post

There is no doubt that Linked is the largest global network of professionals. A digital marketing speaker Hong Kong notes that no one can undermine the platform being the haven for company decision-makers. Out of 660 million registered users, 90 million of them are senior-level influencers, and 63 million of them are decision-makers.

According to a social media agency Hong Kong, LinkedIn has proven to be an effective lead generation platform. It is 277% more effective in generating leads than Facebook. And here is a piece of surprising news from a video marketing agency Hong Kong. LinkedIn users are 20x more likely to share a video on the platform than any other type of post.

If you are thinking of including LinkedIn in your marketing strategy, you have to start learning the essential elements of a great LinkedIn post.

Visuals

The top bun of a great LinkedIn post is eye-catching visual content that draws in the readers. Visual storytelling humanizes a LinkedIn brand. That is why images and videos are essential elements of a great LinkedIn post. The key is to keep them professional and straight to the point. LinkedIn can accommodate up to 8 MB of photo files at an aspect ratio of 4:1 and 7680 by 4320 pixels. LinkedIn allows videos up to 3 minutes and 10 seconds in length. The accepted video file formats are ASF MPEG-1, AVC or H264, MKV, MP4, MP4, MPEG-4, VP, VP8, WMV2, and WMV3. While the video resolution accepted is between 256 x 144 pixels to 4096 to 2304 pixels.

Introduction

An introductory paragraph allows LinkedIn users to excite the readers with what they are about to consume. First impression matters. So, the introduction to a great LinkedIn post should turn heads. Boring introductions put off readers to stop reading the entire content. Here are some ways to craft a compelling introduction:

  • A cliffhanger
  • A controversial teaser
  • A memorable story
  • A question
  • Interesting facts
  • Statistics

Smooth Transitions

Smooth transitions make it easier for readers to digest information on the whole content. It means organizing your content to make the readers better understand them. The best way to do so is to create an outline by dividing the content into headings and paragraphs. Make sure to identify the subject for each paragraph.

Valuable Information

Valuable information is the meat of a great LinkedIn post. Juicy insights, spicy points of view, and valuable information are what the readers crave. Here are some content ideas that can give valuable information to LinkedIn users:

  • Achievements and milestones
  • Adjacent industry content related to a niche
  • Advice, hacks, and tips
  • Long-form content such as case studies, how-to guides, research reports, and whitepapers.
  • Webinars
  • User-generated content

Enticing Call to Action (CTA)

An enticing CTA can help LinkedIn readers easily transition to the buying journey or want more content to keep them a follower of a LinkedIn Page. A CTA on LinkedIn must be clear and concise. It should give them analytical insights. It should guide readers on what to expect next. It should motivate them to go to the next level of the sales funnel. There are five different CTA options available on LinkedIn. These are: 

  • Contact us
  • Learn more
  • Register
  • Sign up
  • Visit website

Reference: https://blog.red-website-design.co.uk/2022/04/08/ingredients-perfect-linkedin-post/

LinkedIn Post Ideas for Beginners

LinkedIn Post Ideas for Beginners

LinkedIn is the only social network dedicated to professionals. Around 14 years ago, it was a place where companies find employees and job hunters find companies. Today, a digital marketing speaker Hong Kong highlights the importance of LinkedIn to nurture a community and connect to decision-makers to influence sales.

As a social media agency Hong Kong explained, LinkedIn is more important than Facebook for business-to-business (B2B) marketing. It has emerged as an effective lead generation platform. It is also the most popular social media platform among business owners. It is because LinkedIn is the perfect market for thought leadership.

Do you want to grow your business through LinkedIn Marketing? Here are some LinkedIn post ideas for beginners.

A BRIEF OVERVIEW OF LINKEDIN

In 2002, LinkedIn was created in the living room of Reid Hoffman’s home. Reid was a venture capitalist. He teamed up with four other individuals to build the LinkedIn network. These are:

  • Allen Blue, product designer
  • Erik Lee, an engineer
  • Jean-Luc Vaillant, an engineer
  • Konstantin Guericke, a marketing expert

On the 5th of May 2003, the LinkedIn website was launched. By the end of 2003, there were 245 LinkedIn members, all of which are professional connections of the founders. LinkedIn started posting job listings and subscription services in 2005. This is right after exceeding the 1 million membership mark. In 2008, LinkedIn went global with its growth hitting a big milestone of 90 million members in 2010. Microsoft acquired LinkedIn in 2016. After a year, there are a total of 500 million LinkedIn users in 200 countries.

It was in 2013 when LinkedIn allowed ads or sponsored content. The platform acquired Bizo to power ad targeting. Account targeting was launched in 2016, paving the way for lead generation forms in 2017. A video marketing agency Hong Kong noted that video ads were introduced in 2018. They allow marketers more storytelling options on LinkedIn. Today, LinkedIn offers massive opportunities for growing a network, standing at  800 million monthly active users (MAU).

LINKEDIN POST IDEAS FOR BEGINNERS

First, you will need to decide on the categories and topics that you may want to cover. Second, decide on the interval of posting you’ll cover. Unlike other social media pages where you will need to post daily, posting on LinkedIn once or twice a week is much better. Finally, you can create a framework with the posting formula you want to achieve.

Images

Graphics and photos are great ways to stop users from scrolling in their LinkedIn feeds. They are ideal for covering the latest events, promoting products & services, or sharing a picture of your team. When posting images on LinkedIn, it pays to use original visuals.

Native Videos

LinkedIn native videos have proven to significantly boost engagement. Brands and businesses can share clips of up to 10 minutes via Linked for mobile and up to 15 minutes via LinkedIn for desktop. To find the sweet spot, test longer LinkedIn videos over short snippets.

Polls

Brands and businesses can conduct basic market research using LinkedIn polls. The feature also allows them to float an idea or get to know their audiences more. To create a LinkedIn poll, start a post on a LinkedIn business page then, add up to 4 questions plus a time frame. The post can include up to 3,000 characters.

Text Posts

Drive traffic, generate leads, and inspire engagement through text posts. Start with a compelling hook. Make the first 5 lines count as the “See more…” page break appears after the 5 lines of a LinkedIn text post. Through LinkedIn text posts, you can share a cliffhanger, a new solution, an industry secret, etc.

Reference: https://www.socialmediaexaminer.com/11-linkedin-page-post-ideas-for-businesses/

Social Commerce

A Look at Social Commerce in 2022

Nowadays, the world of social commerce is making a buzz. According to a social media agency Hong Kong, it is an integration of social media and eCommerce. Social commerce makes shopping easier among modern consumers. A digital marketing speaker Hong Kong highlights that its power is convenience. Users can complete a purchase without leaving Facebook, Instagram, etc. They can also multi-task shopping and watching a video simultaneously, as a video marketing agency Hong Kong noted. Here’s a look at Social Commerce in 2022!

LATEST SOCIAL COMMERCE STATISTICS

This year, 1 out of 3 Facebook users will make a purchase within the platform. As such, social selling can help establish the dominance of eCommerce. Around 96% of B2C marketers, use Facebook to sell products and services. Around 82% use Instagram, 71% use LinkedIn, 53% use YouTube, and 28% use Pinterest.

Social media has influenced the buying decision of 87% of modern consumers. Clothing accounts for the largest social commerce purchase. 49% of social media users listen to influencers when buying products and services with 70% of them trusting YouTube creators than traditional celebrities.  

In China, social commerce gave the Chinese online market a $315.5 billion revenue in 2021. WeChat mini-programs dominate the game with 3.2 million social commerce programs. Its total number of transactions grew by over 895% last year. As the market booms, 8 out of 10 Chinese participate in social commerce.

A LOOK AT SOCIAL COMMERCE IN 2022

From scrolling to shopping, 76% of social media users admit that social media have influenced their buying decision. Bazaarvoice, a technology platform that focuses on providing smart shopping experiences, recently conducted a survey on how people like to shop via social commerce. The results can help brands, businesses, and marketers adopt a smarter social commerce strategy.

  • 65% of people use social media for shopping inspiration.
  • 61% of people shop when they stumble across something in social media feeds, stories, videos, etc.
  • 60% of people shop from influencer links and recommendations.
  • 60% of people shop from the content posted by brands and businesses that they followed on social media.
  • 55% of people shop from recommendations of colleagues, family, friends, and neighbors.
  • 42% of people use social media to gather information about a brand, business, product, or service.
  • 38% of people actively look for products to shop via social media feeds, stories, etc. 

When it comes to shopping habits, most people use social commerce spontaneously. Facebook, Instagram, Pinterest, TikTok, Twitter, and YouTube users visit the platform for shopping inspiration. As they stumble across a feed, they are influenced to make a purchase, except on YouTube. Shoppers also use these social media platforms to gather information about a brand, business, product, or service. In YouTube, influencer marketing dominates social commerce. While, recommendations from colleagues, family, friends, and neighbors dominated Facebook.

The top social commerce products are:

  • Apparel
  • Beauty
  • Electronics
  • Food & Beverages
  • Health & Wellness
  • Home

While the top shopping trends are:

  • AR & VR
  • Digital Publishing
  • Live stream

PRO-TIPS FOR A SUCCESSFUL SOCIAL COMMERCE STRATEGY

To turn scrolling into shopping, social commerce brands and businesses should rely more on word-of-mouth from daily users. They should continue to test interactive experiences to boost discovery and inspiration among social media users. Social commerce is a fast-moving test-and-learn phase. Thus, it favors brands and businesses that are willing to experiment.

Reference: https://www.bazaarvoice.com/

Idea Pins

Tips for Making Idea Pins

Pinterest is a visual search engine to find ideas and inspiration. From food recipes, home improvement, and styles in fashion, the platform has evolved into an eCommerce hub as a social media agency Hong Kong noted. With billions of pins, pinners will always find new brands, products, and services.

According to a digital marketing speaker Hong Kong, Pinterest now has 431 million monthly active users (MAU).  Around 2 billion searches were made in the platform monthly with 77% of pinners discovering 144 million new product uploads. In September 2020, Pinterest launched idea pins. They are revamped story pins showing on the Pinterest home feed. Below, let us discover some tips for making idea pins.

What Are Idea Pins?

As mentioned, idea pins are revamped story pins. According to a video marketing agency Hong Kong, an idea pin allows brands and businesses to upload up to 20 images, text, and videos. As such, it gives all the information a pinner needs to craft art, make a recipe, or try a creator’s idea. Idea pins also allow shoppable tags for pinners to directly buy a product on the app. With idea pins, pinners can comment, react, or save the pin to a Pinterest board. One cannot save individual pages from idea pins.

Tips for Making Idea Pins

Pinterest encourages creators to put their passion in the front and center of idea pins. The platform note that the best stories do not just tell something. Instead, they show it! So, the goal of an idea pin is to take people on a journey of moving from inspiration to realization. The foundation of a great idea pin is picking a great topic. Pinterest noted that it is easier to create idea pins if you are excited about the topic. Pinterest shared some tips for a creative flowing of idea pins.

Compare

Idea pins can be a great way to shoe pinners different ways to use the same ingredients, products, or objects. They can best be applied on comparing home decoration, recipe hacks, or stylish dressing. A good example of such a creative flow is the “Unconventional Southern Belle” by Shiquita Hyman sharing three ways to style the same vintage two-piece set.

Converse

Converse with pinners by asking for ideas for the next idea pins. Ask your followers or invite an expert to chat with you on air. It can start viewers commenting on their ideas. Do not forget to reply to these comments to thank them. J. Kenji Lopez-Alt, a cooking creator, often collects questions from his followers for his next idea pin.

Give Quick Tips

Giving quick tips is a great strategy for idea pins. If you have any tips that do not need much explaining, you do not need to add text on images and videos. Only a short description will do the trick. Peter Kim noted making a lot of how-to pins. One of his favorite idea pins is how to keep a fish intact. Peter mentioned that pinners have been eating them up.

Instruct

Teach new skills by walking pinners through each step. Product recommendations and tutorials can be great idea pins. At TheKWendyHome, creator Wendy walks pinners through a step-by-step process of building a floating centerpiece. It even includes some décor inspiration.

Showcase

Creating idea pins can be as simple as recording live as you showcase a product or skill. Let pinners enjoy an authentic process without the need for type-up instructions or voiceovers. Wendy Taylor, a health and fitness creator, adopted such an approach by demonstrating core strength exercises.

Tell An Inspiring Story

An anecdote, blooper, or instant memory can shape personal growth. These can also be a strategy on idea pins. Nancy Chen used such an approach by sharing pottery practices. She demonstrates her lessons in chronological order to inspire pinners in improving their pottery skills.

THE BOTTOM LINE

Once you got a topic for your idea pin, do not forget to use Pinterest editing tools. Add fun and personal touch through music, stickers, etc. to draw your audience into it.

Reference: https://business.pinterest.com/en/blog/six-tips-for-making-your-first-idea-pin/

Facebook Organic Marketing in 2022.

Facebook Organic Marketing in 2022

There are two different categories of posts on Facebook. These are organic and paid posts. An organic Facebook post has been put up for free, while a paid Facebook post is put up with some spending to boost its reach. For a social media agency Hong Kong, an organic post commonly shows up on people who already followed a Facebook page, while paid posts show up to new audiences. But both of them can largen the reach of your Facebook page.

A digital marketing speaker Hong Kong highlights the importance of consistently posting on Facebook. It makes you visible to users every day. At the same time, it promotes the retention of your loyal followers. That is why it is important to consistently create organic content for Facebook. They can serve as support to your paid Facebook posts. Below are some tips for successful Facebook organic marketing in 2022!

Continue Posting Engaging Visuals

Visuals are still the most popular Facebook posts. They can be images of generated graphics, product photos, memes, etc. They can liven a text and even have a significant influence on call-to-actions or CTAs. The key is to be strategic when you continue posting engaging visuals on your Facebook organic marketing in 2022. A graphic may convey a story. Or it may represent an idea in a section of your blog or readers to easily skim. Product images can also help highlight the most important or unique feature of an offering.

Continue Posting Facebook Reels

Facebook Reels are a TikTok clone. They are short music clips that can last up to 60 seconds. Reels can be seen on a dedicated Reels tab, the explore tab, and news feeds of both Facebook and Instagram. Through Reels, brands and businesses can take advantage of popular dances and songs on their organic marketing strategy. By relating the brand or business with these trends, they can boost engagement and reach.

Continue Posting Facebook Stories

According to a video marketing agency Hong Kong, the most engaging Facebook organic marketing content in 2022 are still Facebook Stories. These full-screen vertical images and videos can now last p to 60-second. They can be posted within Facebook’s family of apps and shared in multiple channels. If you use Instagram Creator to post stories, you can also use stickers to link them to different websites. See to it that you have at least a story active daily. As such ephemeral content lasts within 24-hour, it is best to post at least 3 stories daily posted one at a time in the morning, noon, and evening. To make it easier, you can schedule stories via the Facebook Business Suite on desktop and mobile.

Take Advantage of Text-Based Posts with Colorful Backgrounds

Recently, Facebook enabled text-based posts with colorful backgrounds. The text caption serves as the post itself, and the background serves as the element of engagement. The background helps the text stand out as a style of Facebook organic marketing in 2022. Text-based posts with colorful backgrounds are a great option to put up quick engagements. A false comment question or fill-in-the-blank can boost comments and interactions. Alternatively, brands and businesses can also use them to highlight Facebook link posts. It is a link with a caption and can drive traffic to specific spots.

Upload Live and Recorded Videos

There are more than 4 billion video views on Facebook daily. It means that the videos can be very powerful in Facebook organic marketing in 2022. A live broadcast can help brands and businesses engage with their customers in real-time. Live shopping has proven to increase revenues and sales. While pre-recorded videos can offer a new perspective to highlight a new product or offering and an upcoming event.

Reference: https://www.socialmediaexaminer.com/facebook-organic-marketing-what-works-in-2022/

The 4 Pillars of SEO

The 4 Pillars of SEO

Most brands and businesses today embark on search engine optimization (SEO). It is because statistics have proven that SEO is the magic of digital marketing. According to social media agency Hong Kong, the number one spot on Google garnered the highest CTR at 32%. Today, 76% of modern consumers will be looking for business using search engines.

SEO is no longer applicable to articles and website pages only. Even videos need to use SEO strategies as a video marketing agency Hong Kong noted. Video titles and meta descriptions play a significant role in gaining video views. As such, it is important for brands and businesses to have a basic knowledge about the 4 pillars of SEO.

A GLIMPSE OF SEO

A brand or business literally does not exist if people do not know about them, their products, and services. A digital marketing speaker Hong Kong defines SEO (Search Engine Optimization) as the process of improving your site to increase its visibility on Google, Bing, and other search engines. It makes people discover brands and businesses. 

The better visibility a brand or business has, the better it gets traffic into their websites, and the more chances they have to influence people in buying their products and services. Search engines work like an index to all pages on the Internet. They use crawlers to categorize each page and rank them according to the experience and values they give among searchers. This is where SEO evolves. Brands and businesses try to rank on their own niche and provide solutions to the pain points and problems of their target customers.

WHY DOES SEO MATTER?

SEO matters because it makes sure that your target audience discovers your business. They drive traffic to your social media pages and websites. As they drive traffic, brands and businesses get a better chance of a conversion. They can influence people to follow social media channels and subscribe to newsletters. They can boost sales through limited offers and one-time promo codes. 

Digital marketing today is not just a one-time process. Rather it aims to sustain brands and businesses. With SEO, you get to consistently connect with your customers and prospects. As better buying and customer experience matter in SEO, brands and businesses can build a loyal following that can help them last longer. Brands and businesses that are commonly ranking on Google have a better brand reputation and more followers.

THE 4 PILLARS OF SEO

The 4 pillars of SEO are content, off-site, on-site, and technical elements of a website. 

Content

Content is king for every website. It tells prospects what a brand or business does. It shows how, when, and where they do it. Much more, it relays the message of why does it influence prospects to patronize a brand or business.

SEO dictates that you need to create content that educates and gives value to the audience. To make your brand or business stand out, focus on creating these three types of content:

  • Credibility Content to give prospects a reason to engage in a brand or business.
  • Marketing Content to position a brand or business as an industry expert.
  • Service Content to appeal to the emotion of prospects and customers by showing what you do.

Off-site SEO

Off-site SEO includes external backlinks that can help build the domain authority of a brand or business website. Through content, you can create backlinks from other websites where you have obtained data from research. Below are 4 types of content that can boost off-site SEO:

  • Comprehensive Guides about a certain topic.
  • List Posts on myths, reasons, techniques, tips, or just about anything.
  • Original Research statistics, studies, and surveys. 
  • Visual assets such as diagrams, graphs, images, infographics, etc.

On-site SEO 

On-site SEO means establishing the keywords where a brand or business wants to rank. This is extremely important to build the industry or niche where a brand or business belongs. A website should be optimized according to individual pages and as a whole. To enhance on-site SEO, it is best to focus on the following areas:

  • Craft meta descriptions as if they were ad copies. 
  • Tap into the latest features of SERP to improve CTR.
  • Understand the language of your target audience through keyword research. 
  • Use descriptive and simple URLs.
  • Use keywords naturally within the page title and copy.
  • Use strong CTAs to make it easy for users on what to do next.

Technical SEO 

Technical SEO simply means making a website a joy to navigate among online searchers. It is essential for a brand or business website to crawl and rank on Google and other search engines. To do so:

  • Index pages for a better content hierarchy and search engine return.
  • Optimize your website for mobile use.
  • Speed up page loading.
  • Use CMS and other technology that are search-engine friendly.

Reference: https://blog.red-website-design.co.uk/2021/11/18/seo-4-pillars-2022/