Facebook Organic Marketing in 2022.

Facebook Organic Marketing in 2022

There are two different categories of posts on Facebook. These are organic and paid posts. An organic Facebook post has been put up for free, while a paid Facebook post is put up with some spending to boost its reach. For a social media agency Hong Kong, an organic post commonly shows up on people who already followed a Facebook page, while paid posts show up to new audiences. But both of them can largen the reach of your Facebook page.

A digital marketing speaker Hong Kong highlights the importance of consistently posting on Facebook. It makes you visible to users every day. At the same time, it promotes the retention of your loyal followers. That is why it is important to consistently create organic content for Facebook. They can serve as support to your paid Facebook posts. Below are some tips for successful Facebook organic marketing in 2022!

Continue Posting Engaging Visuals

Visuals are still the most popular Facebook posts. They can be images of generated graphics, product photos, memes, etc. They can liven a text and even have a significant influence on call-to-actions or CTAs. The key is to be strategic when you continue posting engaging visuals on your Facebook organic marketing in 2022. A graphic may convey a story. Or it may represent an idea in a section of your blog or readers to easily skim. Product images can also help highlight the most important or unique feature of an offering.

Continue Posting Facebook Reels

Facebook Reels are a TikTok clone. They are short music clips that can last up to 60 seconds. Reels can be seen on a dedicated Reels tab, the explore tab, and news feeds of both Facebook and Instagram. Through Reels, brands and businesses can take advantage of popular dances and songs on their organic marketing strategy. By relating the brand or business with these trends, they can boost engagement and reach.

Continue Posting Facebook Stories

According to a video marketing agency Hong Kong, the most engaging Facebook organic marketing content in 2022 are still Facebook Stories. These full-screen vertical images and videos can now last p to 60-second. They can be posted within Facebook’s family of apps and shared in multiple channels. If you use Instagram Creator to post stories, you can also use stickers to link them to different websites. See to it that you have at least a story active daily. As such ephemeral content lasts within 24-hour, it is best to post at least 3 stories daily posted one at a time in the morning, noon, and evening. To make it easier, you can schedule stories via the Facebook Business Suite on desktop and mobile.

Take Advantage of Text-Based Posts with Colorful Backgrounds

Recently, Facebook enabled text-based posts with colorful backgrounds. The text caption serves as the post itself, and the background serves as the element of engagement. The background helps the text stand out as a style of Facebook organic marketing in 2022. Text-based posts with colorful backgrounds are a great option to put up quick engagements. A false comment question or fill-in-the-blank can boost comments and interactions. Alternatively, brands and businesses can also use them to highlight Facebook link posts. It is a link with a caption and can drive traffic to specific spots.

Upload Live and Recorded Videos

There are more than 4 billion video views on Facebook daily. It means that the videos can be very powerful in Facebook organic marketing in 2022. A live broadcast can help brands and businesses engage with their customers in real-time. Live shopping has proven to increase revenues and sales. While pre-recorded videos can offer a new perspective to highlight a new product or offering and an upcoming event.

Reference: https://www.socialmediaexaminer.com/facebook-organic-marketing-what-works-in-2022/

Improve Instagram Reach

How to Improve Instagram Reach

Like a Silicon Valley fairy tale, the photo-sharing app, Instagram, rose with momentum in its first few months. It was launched in October 2010 by Kevin Systrom as an iOS mobile app. Immediately, it racked up 25,000 users a day. In less than 2 years, the king of social media, Facebook bought it for $1 billion cash and stocks. Yet, like old good tales, Instagram has witnessed many conflicts and synergies, failures and successes, twists and turns. Now, it has gone a long way and become the second best social media platform where you can market your business.


A social media agency Hong Kong defines Instagram marketing as the way brands connect to their target audience within the platform. It does not involve direct promotions of products and services. Instead, it focuses on publishing engaging photos and videos to inspire Instagrammers to make a purchase. With a number of original filters, marketers can create photo and video ads using their Instagram cameras. The very first Instagram ad was published in 2013 by Michael Kors. It’s a photo of a golden MK watch surrounded by some French macaroons and a white coffee cup. The ad never looks invasive even though it was pushed on the IG feeds of people who don’t follow the Michael Kors IG Page. 

Today, there are around 1.074 billion monthly active users (MAUs) on Instagram. It houses over 200 million business profiles globally. The average time an Instagrammer spends on the platform is 30 minutes per day. A digital marketing speaker Hong Kong has noted that 60% of Instagram users discover new products on the platform with 90% of the following at least one brand. With 130 million of them tapping shopping posts monthly, the revenue on Instagram ads is expected to reach $18.16 billion this year. With these powerful marketing statistics, it is, therefore, important for brands to know how to improve Instagram reach. We’ve got you covered here!


Instagram has a complex algorithm in determining the best post to show its users. They are ranked based on the popularity of the content and what kind of post a user interacts with. The relationship between accounts is also a factor that affects the ranking of Instagram posts on a certain feed. This algorithm changes from time to time to provide a better user experience on Instagram. To improve Instagram’s reach, here are some tactics and tips.

Add Location Tags on Your Posts. Geotags or location tags on Instagram are latitudinal and longitudinal coordinates showing a physical location. These areas are identified by the GPS on a mobile device. They can be a geographical point like a city or town. They can also be a location category like a business or landmark. Adding location tags on your Instagram posts is a great wait to put your business location and physical stores on the map. People will see them as they search for local posts or accounts near them. It is the easiest way to expand your organic reach on Instagram.

Experiment with Different Posts and Formats on Instagram. People go to Instagram, not mainly to shop, but to look for ideas and inspirations. As such, it will be best to experiment with different posts and formats for brands to improve Instagram reach. More than 50 billion photos were already uploaded on Instagram since its inception. Instagram Stories are huge. There are 500 million Instagrammers who use Stories daily. A video marketing agency Hong Kong suggests that they are perfect to use for AR lenses, fundraising, links, polls, questions, and shopping. Reels are a new addition to Instagram. They are short video content that clones TikTok clips. IGTV is a great way to educate customers and showcase products and services. While Instagram Live is the perfect way to connect with your audiences in real-time. Around 80% of them prefer watching a live video over reading a brand’s blog. Using different posts and formats on Instagram can maximize your impact as they allow you to engage with the different preferences of your target audience. It also avoids making your Instagram business account boring to your followers.

Optimize the Accessibility of Your IG Posts. According to the World Health Organization (WHO), there are around 1 billion people with disabilities all over the world. These include people with hearing impairment, physical disabilities, intellectual disabilities, and visual problems. If a brand or business will not optimize the accessibility of their social media posts to this group of people, they will be missing out on 25% of their target audiences. To optimize the accessibility of IG content, here are automatic features you can use on Instagram.

  • Alt text to describe images and photos.
  • Auto captions for IGTV with instant subtitles in 16 different languages.
  • Manual captions on Stories and video posts.
  • Videos that can be lip-read and with minimum background noise.

Test Different Posting Frequencies and Time on Instagram. In general, it is recommended to post 1 to 3 times per day on Instagram. The best time to post is between 10 AM to 3 PM on Wednesdays and Fridays. Yet, testing different posting frequencies and times within the platform can help you know when most of your followers are online and receptive enough to engage in your content. Start by using Instagram Insights. It will give you an idea of when your followers are active. It also gives feedback on what post format excels best. It takes a couple of weeks to discover the right rhythm. But it will be worth it if you want to improve your Instagram reach.

Reference: https://www.socialmediaexaminer.com/how-to-improve-instagram-reach-9-ways/